A wide variety of trendy, unique and innovative jewellery collections made especially for the US market by leading manufacturer-exporters are being showcased at the India Pavilion at the JCK Las Vegas show which opened in the US yesterday. The Pavilion also houses the India Design Gallery, which this year highlights some of the most magnificent jewellery pieces created for the US market keeping in mind the forecasted consumer trends there for 2020.

This is the 16th consecutive year that the India Pavilion is being organised by The Gem & Jewellery Export Promotion Council (GJEPC) at the premier jewellery event in North America. This year, the pavilion has 40 leading exporters from across the Indian gem and jewellery industry.

Pramod Agrawal, Chairman, GJEPC said, “USA is a significant market for the Indian industry. India exported US$ 10.58 billion worth of gem & jewellery products to the US in 2018. The rising GDP growth, employment rate and private consumption expenditure in the US have contributed to the rise in India’s exports of gems and jewellery to this market. It is believed that this momentum of US demand will continue further, and this is a good sign for Indian G & J exports. USA alone is expected to shell out US$ 5.2 billion on the jewellery category this year, a whopping 31% increase over last year, as reported in its annual survey by NRF (National Retail Federation), and the good news is that India caters to over 19% of the US market’s jewellery demand.”

For India, JCK Las Vegas has been a significant platform to further strengthen its network and improve its exports to the USA. It is also an opportunity for Indian exporters to understand the latest trends in the market which helps them to come back every year with trendy and innovative products for the buyers here. With top manufacturers participating at India Pavilion, buyers here will get to see products of the highest quality including loose diamonds, loose coloured gemstones, plain gold jewellery, pearl jewellery, silver jewellery as well as diamond and coloured stone studded jewellery.

The India Design Gallery

A special feature of the India Pavilion at JCK this year is the exclusive India Design Gallery, which displays some magnificent jewellery pieces created for the US market. All are based on the theme Cosmos, a representation of US consumer trends in 2020. The jewellery features a variety of cosmic elements in intricately crafted rings, pendants, earrings, bracelets and more.

“The India Design Gallery highlights some of the finest contemporary jewellery available from India today. The jewellery, designed and manufactured in different parts of India, has one thing in common— it is timeless jewellery for the world. Indian jewellers and craftsmen cater to the most demanding customers across the globe. India’s ability to satiate any kind of jewellery requirements has always amazed the world. This has been possible due to industry’s willingness to embrace and adopt the latest technology,” says Colin Shah, Vice Chairman, GJEPC.

The jewellery at the India Design Gallery at JCK has been designed by participants at the Artisan Awards, a design-led initiative by GJEPC that recognizes and rewards the best in jewellery design and celebrates highest level of artistry, innovation and individuality, elevating jewellery designers to their rightful status of artists.

Talking about the jewellery pieces showcased at the India Design Gallery, Milan Chokshi, Convener Promotions & Marketing, GJEPC said, “Every jewel piece at the India Design Gallery is a manifestation of designer’s vision. The Artisan Awards is a carefully crafted and curated intellectual property of GJEPC that gives Indian designers an opportunity to unleash their sheer talent and shine. As part of the design galleries across the world, these pieces will be a showcase of India’s ascent as a dominant player in the world of jewellery design.” 

Today, the Indian gem & jewellery industry is at its pinnacle. India’s overall gem & jewellery exports for the year 2018 accounted for US$ 39.46 billion. Much credit for this performance goes to the 5 million workforce and the ethical business practices adopted. ‘Business with Conscience’ has been the mantra of the Indian industry for decades now which is reflected in the efforts taken by the industry to adopt measures for the wellbeing of not only its workforce but also initiating several other programmes for the greater good.

The Indian G & J Industry and GJEPC have invested heavily in its workforce by adopting high standards of modernisation, safety, cleanliness and other socio-economic benefits such as, medical facilities, employment generation and second-to-none training programs for workers amongst others.

“We as an Industry and also the apex gem & jewellery body of the Country strongly believe that our greatest resource is our talented workforce. We continuously strive to upgrade their lives through several socio-economic benefits for them as well as their families,” added Colin Shah.