Kisna, amongst the largest distributors of jewellery in India, launched its e-commerce portal yesterday.

Kisna, which is the retail brand of Hari Krishna Exports, said: “The newly designed platform kisna.com is a part of the brand’s overall approach to build a greater online presence.”

The new portal is user-friendly and connects the brand’s customers, retailers and distributors on one platform.  It has been designed in a manner that enhances the e-commerce ecosystem “by facilitating online purchasing with faster and more secured services to its consumers”. It has been specifically built for easy navigation and offers users a wide array of options to choose from, with helpful sizing guides, shipping information and fresh consumer content.

“The organisation is going digital with the collaboration of more than 3,000 existing retailers and distributors of Kisna across India,” the Company stated.

Speaking at the launch, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group, commented: “We are extremely pleased in taking forward our retail brand Kisna Diamond Jewellery by going digital. We believe this initiative will generate new business opportunities and create a wider scope for growth with potential to reach maximum consumers. With this e-commerce portal, we are going to successfully expand to new horizons of business.’’