Leading Indian diamantaire M. Suresh Company Private Limited has unveiled a new trading portal at www.msureshco.diamonds, becoming one of the early companies in the industry to begin using the (dot)diamonds domain name.

The company said that the portal is accessible to registered users only and that it is designed to help buyers with a three click online experience.

Other special features include comparison between multiple diamonds at the same time; saving of specific search criteria for regular users; an inventory that is updated in real time and a 24 hour online assitance. The site is also compatible with IoS and Android and so can be accessed from smartphones, tablets and all other web-based devices.

Manish Pethani, director at M. Suresh says, “Today, everyone wants business to be a click away and our new trading portal is exactly what diamond buyers are looking for. Its hassle free registration, user-friendly navigation makes it perfect for always-on-the-move diamond buyers.”