Birks Group, a leading luxury jewellery retailer which operates 46 jewellery stores in North America spread across Canada, Florida and Georgia has announced that its sales during the holiday season (Oct 30 - Dec 31, 2016) rose by 11% on a consolidated constant exchange rate basis compared to last year’s holiday season. The jeweller described the season as a “record year in terms of holiday sales”.

Giving details across geographies, Birks said that comparable store sales in the U.S. increased by 16%, while Canadian comparable store sales grew by 3% on constant exchange rate basis compared to the prior year’s holiday season.

In a statement announcing the figures, Birks said that the growth in comparable store sales in both Canada and the U.S. was primarily the result of the Company’s success in growing its average sales transaction and conversion rates, reflecting the success of the Company’s long-term sales growth strategies.

Jean-Christophe Bédos, President and CEO of Birks Group, commented: “We are very pleased to see that the continued execution of our sales growth strategies has led to a record year in terms of holiday sales. These results were driven by our focus on our Birks-branded products, our marketing campaigns as well as our continued dedication to enhancing customer experience. We also recognize the great support we received from our key suppliers and from our senior lenders who, in December, extended our senior credit facilities at favorable terms to 2021. As we enter the final quarter of our fiscal year, we are confident that we will build on the momentum of these holiday season successes.”