Luxury fashion e-tailer Net-a-Porter recently announced the launch of EIP Privé, which it described as “an invitation-only digital destination for our most loyal customers to discover the world’s most sought-after high jewellery and watch exclusives”.

The Company said it has brought the experience of the private jewellery salon to the digital realm, adding that “the private and personalised online space will offer the ultimate immersive and interactive experience for traditionally offline and highly renowned jewellery Maisons”; with names like Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino being part of the inaugural advent of the new luxury e-commerce destination.

“With the help of a dedicated Personal Shopper on hand to inspire and delight Net-a-Porter’s EIPs, or “Extremely Important People”, the exquisitely curated area of high jewellery and watches is designed to take the customer on an online journey, exploring the most desirable pieces, designed to be genuinely and eternally cherished,” stated the e-tailer. “Many of these pieces are shown only to a chosen few, take hundreds of hours of craftsmanship to produce, and are one-of-a-kind creations which won’t be repeated.”

Apart from “private viewings” of the latest standout, exclusive collections, EIP Privé will also provide access to personalised services like customisation, bespoke requests and the sourcing of “incredible, one-of-a-kind pieces”.

“The dedicated team of Personal Shoppers will also be able to arrange private appointments, wherever the customer is in the world,” the Company added. “Similar to the services currently offered to Fine Jewellery customers, the experience will offer secure pick up and hand delivery, “Try Before You Buy” services, and delivery to more than 170 countries.”

Alison Loehnis, President Net-a Porter and Mr Porter commented: “Building on the success of our Fine Jewelry & Watch suite, we are delighted to introduce a special collection of exquisite, high jewellery pieces at Net-a-Porter. EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalised, invitation-only service.”

After EIP Privé launches as an invitation only service in July, the Company envisages further expansions into watches and men’s offerings planned for late 2019, “further establishing Net-a-Porter and Mr Porter as the go-to authorities in the high jewellery and watch space” the Company said.