New Art CIMA Ltd., a leading bridal jewellery retail chain based in Japan, will be introducing Sarine Technologies Ltd’s  Diamond Journey^TM provenance solution as the centrepiece of its new marketing campaign, Sarine announced. 

“The Sarine Diamond Journey^TMfocuses on the story of the diamond from its origin and rough structure until its final polished form,” Sarine explained. “The provided graphic and video depictions provide today's consumers with a unique experience and the full transparency they seek from a respected brand in an intuitive format.”

The Japanese retailer has opted to adopt this particular technology as it feels it will provide its clients with an “enhanced experience”.

Through the Sarine Diamond Journey^TM  solution, a buyer can experience a diamond's actual transition through its various stages of cutting, shaping and polishing which are chronicled with actual visual imagery captured throughout the manufacturing process by Sarine's cutting edge systems. “Sarine's provenance offering is unique in that only it is able to accurately and efficiently provide true high-quality information directly derived from the actual technology utilised during the various processes involved in the manufacture of the more than 55 million diamonds created using our advanced systems annually,” the Company said.

Apart from this,  New Art CIMA Ltd. will also introduce Sarine's latest  enhancement to the Sarine Diamond Journey^TM – the 3D-OriginTM.

“The 3D-OriginTM is an accurate 3D-printed model of the specific rough stone from which the documented polished diamond was derived, as modelled by Sarine's actual systems utilised in its initial analyses stages,” Sarine stated. “The 3D-Origin^TM provides the consumer with a whole new level of understanding of just how complex and sophisticated the painstaking process of creating their unique natural gem really was.”

The 3D-Origin^TM is a unique ability provided only by Sarine's copyrighted IP, Sarine underlined.

New Art CIMA Ltd.,  established the successful semi-order bridal ring business model 25 years ago, and has been growing rapidly over the past few years.  It  was the first retailer to adopt the Sarine Light^TM grading reports in 2013.  

The leading bridal diamond jewellery retailer aims “to continue its growth and dominance by continually leveraging Sarine's cutting edge innovations”.

New Art CIMA Ltd. will initially offer the Sarine Diamond JourneyTM in its Exelco Diamond brand stores.

Mr. Shiraishi, President of New Art CIMA Ltd., said, "New Art  CIMA is proud to be the trend setter in bridal diamond jewellery in Japan. We strongly believe that the Sarine provenance reports that we will now offer, in addition to the Sarine Light reports, which we were the first to adopt in 2013, will provide our customers with enhanced value and upgrade their shopping experience. We are very excited about the 3D-OriginTM, as we are confident that it too will be an important layer in our offering, as it will provide an experience never seen before.”

Mr. Shiraishi added, "We are happy that we have found a strategic partner in Sarine that continuously introduces new high quality innovative solutions for diamond retailing. We have clearly benefitted from this relationship and we believe that by now being the first retail chain worldwide to offer the Sarine Diamond Journey^TM, greatly enhanced by the new 3D-Origin^TM, we will maintain our brand's leadership and differentiation."

David Block,  CEO of Sarine, commented, "We are again honoured that New Art CIMA has chosen our new traceability solution and the just devised 3D-Origin^TM for its esteemed Exelco Diamond brand. We believe our mutually beneficial relationship these past six years has demonstrated that we are committed to not only fully support our customers with their current endeavours, but also continuously provide them with new solutions that add significant value."   

Block went on to say:  "It is indeed gratifying to hear that our light performance grading reports have helped underpin New Art CIMA's dramatic growth, and we will make every possible effort to ensure that New Art CIMA will similarly benefit from the our provenance reports as well. I believe that consumer recognition of the intrinsic value of verifiable diamond sourcing, at its different layers, will increase, and demand for it will grow significantly, as it is at the forefront of today's consumers' concerns for responsible sustainable economics. Clearly, Sarine is uniquely positioned to fulfil this demand, as its technology's presence throughout the entire diamond value chain is key to the provision of high quality accurate verifiable information that is required for true traceability."