Sarine Technologies Ltd is adding to its substantial technological offerings. “Using innovative technology from Israeli start-up Verto, Sarine will enable retailers to provide stunning video imagery and customer customisation and personalisation of jewellery with no capital investment,” the Company announced recently.

The new addition is described as “a new simple, automated and extremely cost-effective imaging and visualisation service with interactive personalisation functionality to jewellery suppliers and retailers”.

Israeli start-up Verto has developed the imaging solution that is able to generate high quality interactive video displays automatically from a handful of images captured by any common smartphone.

Customers of jewellery manufacturers, wholesalers and retailers will thus be able to view a piece of jewellery from multiple perspectives and even “personalise the setting”, including    the types, sizes, and colours of stones, etc. 

"At Sarine, we are continuously bringing added-value solutions based on cutting edge technologies to jewellery retailers,” said David Block, CEO of Sarine Technologies. “We believe that Verto’s innovative solution is an exceptionally cost-effective one which will enhance our retailers’ in-store and online customers' experience. We are pleased to be able to introduce this service to the industry and believe it can create new possibilities for the retail market based on a very appealing business model with no need for capital investment, sophisticated training of personnel, etc. For us, adding Verto’s technology to our offerings for our downstream industry customers, will broaden our market into jewellery pieces, in addition to loose stones, and add a new recurring revenue stream,"

Nadav Dadon, co-founder and CEO of Verto, commented: "Partnering with the technology leader in the global diamond industry provides us with a host of valuable synergies and will allow us to launch our services through established distribution channels, shortening our time to market significantly."