Teaser ads just around the JCK Las Vegas Show earlier this year had hinted at the possibility. At the time it was reported that tennis icon and fashion designer Serena Williams’ jewellery line would be featured at the Show itself. Yesterday, the official announcement was put out saying that Serena Williams had launched her “First-Ever Jewelry Collection”. The jewellery is said to be an extension of Williams' eponymous fashion line “Serena”, and is dubbed, simply, “Serena Williams Jewelry”. The jewellery, “Featuring Fine Diamond Pieces Inspired by Self-Expression”, as the announcement says, offers beautifully crafted necklaces, bracelets, rings and earrings that “transcend natural beauty and confidence”. There are over 70 core pieces in the collection, and signature staples include jewellery items adorned with bold words and phrases that embody who Williams is, such as "Queen" and "Winner." Other notable pieces include personalised ID necklaces and bracelets, pavé diamond signet rings and "lo-ve" and "se-xy" lettered diamond earrings.   K.P. Sanghvi emphasised in its announcement: “In collaboration with global diamond manufacturer K.P. Sanghvi, Serena Williams Jewelry features ethically sourced and conflict-free diamond pieces.” Serena Williams commented: "This collection is a beautiful celebration of the strong women in my life and around the world. I'm so grateful for the opportunity to bring a little sparkle and joy to special moments. I hope my jewellery designs inspire people to love themselves, believe in themselves, and of course, treat themselves." "Women see Serena as more than just a tennis player—they see her as a female icon who represents empowerment and believing in oneself," said Laura Rubin, K.P. Sanghvi Vice President. "Women of all ages love and admire her and we are excited to share this inspiring collection with them." With price points ranging from US$ 299 up to US$ 9,999, the collection launched exclusively with Fred Meyer Jewelers online and select stores and Macys.com and will expand to include specialty jewellers and department stores nationwide, the Company has said. “Serena Williams Jewelry launched on November 8, kicking off with an Instagram party hosted by Serena herself @serenawilliams, leveraging digital media and the power of Serena's 25 million fans,” K.P. Sanghvi revealed, noting that the launch has come just in time for the jewellery to be included on lists for season shopping. Pic Cap: Serena Williams wearing her signature jewellery