Giving a strong indication of its commitment to sustainable business practices, Star Rays, a leading Indian diamond manufacturer and exporter, has started working towards becoming India’s first carbon-neutral diamond company.

To achieve this aim, Star Rays has joined the World Jewellery Confederation’s (CIBJO) Greenhouse Gas (GHG) Measuring and Offsetting Initiative to ensure that its carbon emissions and removals are measured in accordance with international standards.

“We have decided to collaborate with Carbon Expert, a carbon consultancy firm who has developed processes and best practices to help companies become carbon neutral by complying with GHG Protocol Corporate Standard,” says Jitesh Shah, Partner Star Rays.

According to Shah, “Global warming and climate change have come to the fore as a key issue in sustainable development. Every human activity in the world releases carbon dioxide. We are committed to reducing carbon emissions at every step in our business and personal life. As a responsible company, our motto at Star Rays is to make the world a better place to live in.”

“Carbon neutrality is just one of a number of initiatives Star Rays has adopted to ensure that our clients can take pride in purchasing natural diamonds manufactured by an environmentally and socially-conscious company,” says Rahul Jauhari, Sr. Vice President, Global Sales, and Marketing, Star Rays. He says this is in line with the company’s focus on making environmental and social responsibility its mission.

A recent study by Truscost, part of S&P Global, on the ecological and social impact of the diamond industry was recently commissioned by the Diamond Producers Association (DPA) as part of the natural diamond industry’s move towards a carbon-neutral future, with the increased use of renewable energy sources in various mines.