With a strong base in the gemstone export industry, Thailand is also known for its craftsmanship, a skill much evident in the jewellery industry. Now, the Department of International Trade Promotion (DITP), Ministry of Commerce of the Royal Thai Government proposes to launch a new campaign focussing on the skill of its artisans, dubbed “Thailand’s Magic Hands: The Spirit of Jewellery Making”.

Last year, the DITP had successfully focused on the theme “Heritage and Craftsmanship”.

This year, the Magic Hands campaign will be launched at the 63rd edition of the Bangkok Gems & Jewelry Fair -- also organised by the DITP --   which will take place from February 20-24, 2019.

Through the campaign the DITP hopes to gain international recognition for, as well as promote the products of, the Thai jewellery industry. The objective is to highlight the talent of the artisans, whose skills are passed down from generation to generation, and are rooted in the country’s tradition and culture.

Banjongjitt Angsusingh, Director General, DITP has been quoted in media reports as saying: “For many decades, Thailand has been well recognised all over the world as a manufacturer of quality jewellery with beautiful designs and intricate craftsmanship. Over the years, stakeholders in the gems and jewellery industry, from craftspeople, designers, manufacturers, and traders, have constantly developed their skills while seeking innovation that will uplift the industry to new heights. Today, I would rate Thai-made jewellery as one of the leading products from the country."