In its sixth annual Sustainability Report released recently, Tiffany & Co. outlined its various achievements in the fields of corporate social responsibility, commitment to the environment, and contributions to the communities in which it operates across more than 30 countries.

“Of the many reasons to take pride in Tiffany, none is more important than our long-held commitment to the environment and its people,” said Frederic Cumenal, Chief Executive Officer, Tiffany & Co. “World-class leadership in sustainability among great luxury brands is rooted in a humble understanding of our impact on, and thus responsibility to, the world.”

Among the new and noteworthy endeavours of 2015 is Tiffany’s announcement of a multimillion-dollar internal Green Fund dedicated to global energy efficiency, renewable energy and other projects that generate cost, carbon and resource savings.

The Company has set for itself a new target to achieve “net-zero greenhouse gas emissions by the year 2050, as part of the non-profit coalition of business leaders, The B Team, asking world leaders to support the transition to a low-carbon economy.”

From small measures to large, Tiffany & Co. has been taking a number of steps to ensure sustainability and environment protection. For example, all new stores launched in 2015 used energy efficient LED lighting. And by now a total of 100 stores use LED.

The Company is “Committed to remove commodity-driven deforestation from key supply chains by 2020” and is consulting with the Rainforest Alliance and focusing on consumer packaging including Tiffany Blue Boxes and bags.

Tiffany has joined the U.S. World Wildlife Trafficking Alliance “to encourage the jewellery industry to eliminate illicit products, including coral and ivory, from their supply chains”.

The jeweller supported the creation of Marine Protected Areas through The Tiffany & Co. Foundation. The number of such areas now totals 14; and “since 2014 protect more than 4 million square kilometers of ocean, an area twice the size of Mexico” the Company said.

The Company has appointed the company’s first chief sustainability officer, Anisa Kamadoli Costa. “As CSO, Anisa sets the strategic sustainability agenda to ensure continuous improvement of social and environmental performance and further align with business objectives,” Tiffany said.