The Italian Exhibition Group (IEG) will invest € 35 million for the renovation and development of Hall 2 at the Exhibition Centre (Fiera di Vicenza), in line with the Industrial Plan approved by the IEG Board, the IEG said in a  presentation on its upgradation plans. The Industrial Plan is expected to   cover a total surface area of 26,000 square metres. 

“The reconstructed Hall 2, which will be built on two levels instead of the current five, will be equipped with functional and sustainable technologies that will allow IEG to host more numerous and more diverse types of events, with particular attention being paid to meeting the needs and development of shows linked to the gold and jewellery industry, and especially Vicenzaoro,” IEG said.

The organisation added: “Over the past three years, despite unfavourable market dynamics, Vicenzaoro has been particularly successful in strengthening its role in Europe and the Middle East, becoming a dominant player in both regions.”  

In 2015, an upgraded  Hall 7 opened at the Vicenza Exhibition Centre,  after renovation. “By offering more expansive, more modern and more functional spaces, the new addition made it possible to re-plot the exhibitor map into communities, and activate what has become Vicenzaoro's highly successful "The Boutique Show" format, attracting additional big name brands and drawing in thousands more of the world's most prominent buyers,” IEG explained.

The organisation noted that participation levels at Vicenza Exhibition Centre have become extremely high, consistently equalling more than 98%, with exhibitor requests for stands continuing to grow.    

“Supported and intensified by IEG's dynamic marketing, sales and communication teams, the company has projected strong ongoing growth for its products serving high-end jewellery brands, and the fashion jewellery and gemstone sectors,  precipitating a need for this latest € 35 million  investment in the Vicenza Exhibition Centre,” the IEG elaborated further.

Vicenzaoro September (VOS) is the next major jewellery show scheduled to be held at   Vicenza from  September 22 to September 26, 2018.  

Apart from  VOS   IEG    jewellery calendar this year includes other important events  like  Vicenzaoro@JCK in Las Vegas, June 1-4, 2018; and the VOD Dubai International Jewellery Show, November 14-17, 2018.