The World Federation of Diamond Bourses (WFDB) announced yesterday that it had appointed Peter Meeus, former President of the Dubai Diamond Exchange (DDE), to take over as head of its World Diamond Mark (WDM) programme.

Meeus, who served as President of the DDE from 2009 to 2018 is a diamond industry veteran and was earlier Managing Director of the Hoge Raad voor Diamant (HRD) – now known as the Antwerp World Diamond Centre (AWDC) – from 1999 to 2006.

WFDB President Ernie Blom commenting on the appointment said: “I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark which was created by the WFDB in 2012. Peter has enormous experience in the diamond sector and is known throughout the global diamond trade. I am sure he will take the WDM on to the next level.”

He added: “The work of the WDM is critically important in spreading awareness of diamond jewellery and in helping to boost diamond sales globally and have a positive effect on the entire diamond pipeline. The WDM aims to engage all diamond industry stakeholders, and invites them to take part in WDM’s many programmes.”

Peter Meeus commented: “The World Diamond Mark aims to build trust in the jewellery shop and, as a result, support demand for diamonds. Through education and digital marketing, the WDM will provide retailers with the tools to showcase their integrity and create a consumer confidence programme that will strengthen public trust in diamonds.”

Pic Cap: Peter Meeus speaking at a seminar