Titan Company Limited has reported strong growth in its jewellery segment for Q2 of FY2025. The segment recorded a 26% year-on-year increase in revenue, driven by a surge in consumer demand for gold jewellery following a reduction in Customs duty on gold imports from 15% to 6%.

The company's domestic jewellery operations saw a significant uptick in gold sales, particularly in the non-solitaire studded segment. While the solitaire segment faced challenges due to price uncertainty and supply-demand dynamics in the international market, overall studded sales growth remained in the low double-digits.

Titan's strategic initiatives, including the launch of new collections, promotions, and marketing campaigns, contributed to an 11% increase in buyer growth. The like-to-like (secondary) sales growth for domestic jewellery operations was also strong, coming in at mid-teens.

To further strengthen its presence, Titan added 24 new jewellery stores during the quarter, including 11 Tanishq stores, 11 Mia stores, and 1 Zoya store. This expansion has helped the company reach a wider customer base and enhance its retail network.