At a glittering fashion show last evening, Forevermark in collaboration with renowned New York based fashion designer Bibhu Mohapatra announced the launch of the Artemis™ collection. It is the master couturier’s first venture into jewellery designing.

Inspired by the sun, moon and stars, which are the three key motifs, the collection comprises earrings, rings, bracelets, pendants and brooches. Each design uses a central Forevermark diamond as the definitive element. “The Artemis™ collection is for the evolved woman who appreciates fine jewellery,” Forevermark said in a press note. “She believes these pieces are not merely for decoration; they represent a state of life together, allowing her to feel confident and empowered.”

The show stopper for the evening was actress Athiya Shetty robed and adorned. She wore a 12-carat diamond bracelet with gold texturing and sparkling diamond earrings from the newly unveiled collection.

Several other celebrities including Abhay Deol, Sangeeta Bijlani and Ujjwala Raut were also present.

“Since centuries, the skies have been looked upon for guidance and harmony in our lives,” said   Bibhu Mohapatra. “I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections. Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy.”

Sachin Jain, President, Forevermark India commented,“We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. Less than one percent of the world’s diamonds are eligible to carry the Forevermark inscription.  These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”

Pic Cap: Seen at the launch event (frm lft Sachin Jain, MD Forevermark India; Actress Athiya Shetty; Bibhu Mohapatra; and Stephen Lussier, CEO Forevermark