HRD Antwerp announced recently that it had opened its first flagship store in Paris on June 23, 2016.

The store was inaugurated in the presence of the Belgian Ambassador in France, H.E. Vincent Mertens de Wilmars and Peter Macken, CEO HRD Antwerp, HRD.  It represents a partnership between  HRD Antwerp   and selected retailers. 

“We aim at developing HRD Antwerp branded flagship stores in major fashion and luxury shopping destinations throughout Europe, Middle East and China, but we wanted Paris to be first in the world,” said Macken on the occasion.  

The president and owner of Galeries du Diamant, stated: “We aim to promote Antwerp diamonds, and that is why we have opened a diamond and jewellery shop in Paris to sell exclusively HRD Antwerp certified diamonds.  We are very proud to be the first retailer  with an HRD Antwerp flagship store in the world today.”

“Physical customer touchpoints  are a great way to generate additional sales and improve brand visibility while providing consumers with a more enticing, trustworthy and sensory brand experience,” HRD Antwerp explained in its press release. It added: “HRD Antwerp decided to develop HRD Antwerp branded Flagship Stores and Shop-in-Shop units to inform customers in a “pleasant” way.” 

To make the environment more attractive, HRD Antwerp has produced   a   variety  of “attractively designed”  in-store material, including an interesting movie, specially developed to appeal to all the consumers but mostly to the millennial generation.