May 03, 2017

Forevermark Launches the Zanyahâ„¢ Collection with Fashion Designer Sabyasachi Mukherjee

De Beers™ diamond brand Forevermark recently launched the Zanyah™ collection, which it said was “created in collaboration” with renowned fashion designer Sabyasachi Mukherjee. Described as a “versatile” ensemble of jewellery, it is the embodiment of Sabyasachi’s style.

Inspired by the “colour, romance and passion of the 1920s”, the collection includes    enamelled drop earrings and vintage-style rings for men and women in yellow, rose and white gold, set with Forevermark diamonds in marquise and round cuts.  The enamelling – in blue, black and green – adds a distinctive touch to the jewellery. 

The collection also takes inspiration from the Italian renaissance movement of the 15th century.

The collection of rings, set with diamonds ranging from one to ten carats, cover various categories like cocktail, bridal, engagement and men’s rings. 

Sabyasachi commented:  “It is the inherent integrity of every Forevermark diamond that attracted me the most to the brand – which is why I chose Forevermark for my line of diamond jewellery. ZanyahTM means unique and exceptional just like a Forevermark diamond with its individual inscription. It is a collection that is most true to my personal sense of style, which is more classical and minimalist. You can catch glimpses of my design philosophy in the detailing of each piece, weaving the finest Forevermark diamonds into intricate jewellery.”

He adds: “I am excited about the ZanyahTM collection that draws inspiration from the magical nights of the 1920s and the cultural movements from the Italian renaissance period. It’s a true marriage of the west and the east, two very important artistic periods, to create an enchanted piece of jewellery that can be worn on special occasions and gifted to your loved ones. I had the opportunity to visit Forevermark’s Design and Innovation Centre in Milan and I was mesmerised by the architecture and creative expression that envelops the city. I found that jewellery in Milan was reminiscent of Bengali design and easily recognised my muse for the collection.”

Forevermark India President, Sachin Jain, said: “Sabyasachi Mukherjee is one of India’s favourite bridal designers and we are honoured to work with him. The ZanyahTM collection fuses a perfect blend of tradition with modern opulence and glamour. Sabyasachi’s grandiose style of fashion is as precious and timeless as a Forevermark diamond. People will cherish these magnificent pieces that are made with the finest diamonds, as less than one percent of the world’s diamonds qualify to become a Forevermark diamond.”