With an eye focussed on the B2B environment, Kristall Production Corporation, recently updated the English version of its corporate website www.kristallsmolensk.com. 

“New functionality allows buyers to place detailed orders for specific categories and amounts of standard polished diamond lots that they are interested in, as well as offering  special services of allocating requests for individual orders,” the company explained.

As part of the updation, the company restructured the interface to provide information about the company’s products – top make polished diamonds, client services and special partnership programmes, as well as new initiatives and corporate policies of conducting fair and transparent business.

"Considering the growing role of state-of-the art technologies in the process of such a seemingly traditional business as diamond trading, we decided to make our website first of all a simple and convenient trading tool, as well as an efficient communication channel with our clients,"  said Nikolay Afanasyev, the deputy director general for marketing and sales director for Smolensk Kristall.