Forevermark, the diamond brand from De Beers Group of Companies is only sold through   authorised Forevermark jewellers, who the Company says, “are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity”. 

The latest retailer to become an authorised Forevermark retailer in Chennai is Mehta Jewellery, which is “a name to reckon with....when it comes to trust, master craftsmanship and intricate designs,” elaborates the Company.

The association between the two was celebrated by launching a specially crafted range of jewellery and unveiled by actress Tapsee Pannu, who also wore jewellery with Forevermark diamonds. The new collection includes earrings, rings, necklaces, pendants and bangles.  

Tapsee commented: “As every other girl, I’m smitten by diamonds. This new range by Mehta Jewellery and Forevermark is the perfect mix of both worlds - beautiful and responsibly sourced diamonds in the most enticing designs. The new collection is a perfect example of designs that boast of superior craftsmanship created for the women of today. I am sure everyone here is looking forward to indulge themselves at Mehta Jewellery.”

Speaking on the occasion Sachin Jain, President, Forevermark India said, “It’s an honour for Forevermark to associate with Mehta Jewellery here in Chennai. We share a mutual passion for diamonds and understand the intricacies of craftsmanship. Through this association, we aim to offer the most beautiful diamonds in contemporary and traditional designs to our customers in Chennai.”

Talking about the association, Naresh M Mehta, Partner - Mehta Jewellery said, “At Mehta Jewellery, every piece of jewellery is a representation of superior craftsmanship and skill.  We are glad to partner with Forevermark diamonds as they offer the world’s most carefully selected diamonds that come with a unique inscription. The fact that less than one percent of world’s diamonds are eligible to be Forevermark diamonds makes this association special and pride worthy.  With this partnership we are pleased to give our clientele access to unique Forevermark diamonds in iconic designs and settings.”

Pic Cap: (frm left) Abhay Mehta, Naresh Mehta, Tapsee Pannu and Sachin Jain