The Natural Diamond Council (NDC) has appointed Susie Dewey as Chief Marketing Officer (CMO) to oversee its global marketing and communications strategy. Her primary focus will be elevating the narrative surrounding natural diamonds while positioning NDC at the intersection of creativity, culture, and impact.

Dewey, a seasoned veteran in the fashion and lifestyle sectors, brings over 17 years of experience to the role. Her career spans several high-profile roles at internationally renowned companies, including senior leadership positions at Tapestry, Net-A-Porter, and Michael Kors, following an early career in PR at Topshop and Burberry.

Throughout her tenure at these organisations, Dewey established a reputation for driving brand growth and customer acquisition through integrated marketing strategies and high-profile global partnerships. She is widely recognised for her ability to place brands at the centre of cultural conversations.

Amber Pepper, CEO, NDC, said, “Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.”

Dewey noted, “I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”