Pandora has appointed Jeerasage Puranasamriddhi, experienced jewellery manufacturing executive to lead Pandora’s global supply operations.

Puranasamriddhi, joined Pandora in April 2020 was SVP Manufacturing, overseeing Pandora’s operations in Thailand, before he was recently promoted to his new role. He will be reporting directly to CEO Alexander Lacik and also serve on Pandora’s Executive Leadership Team. “The appointment follows the passing in April of Thomas Touborg, Pandora’s previous CSO,” Pandora stated.

Prior to joining Pandora, Puranasamriddhi spent 12 years working with Marigot (a subsidiary of Swarovski) in Thailand and Vietnam where he was in charge of jewellery manufacturing. He has also led supply chain and manufacturing operations for various multi-national companies in the watch industry across Switzerland, USA, Hong Kong SAR, China and Thailand.

“As part of the announcement, responsibility for supply and distribution will move from Group Operations to the commercial operations under CCO Martino Pessina to drive a strong connection between supply, distribution and consumer demand,” Pandora announced. “To further simplify the organisation, Jeerasage Puranasamriddhi’s current position as SVP Manufacturing will not be replaced. The changes support Pandora’s new operating model announced 4 March 2020.”

Pandora CEO Alexander Lacik said: “I would like to congratulate Jeerasage and welcome him to the Executive Leadership Team. Jeerasage holds a very strong track-record in managing jewellery manufacturing, and he will build on Thomas Touborg’s legacy. With supply and distribution moving closer to the demand side of the business, we strengthen collaboration across our value chain in support of growth. Our focus will be to work with close connections from product and crafting to marketing and retail, creating an organisation that can act quickly to changing consumer demands.”