Last week, Pandora officially opened its first concept store in India located in the `Mall of India’, in Noida, which is situated near New Delhi.

“This represents a significant milestone for the company and is part of Pandora’s successful overall strategy of expanding its branded network globally,” the Company said. 

Pan India Charms & Jewellery Private Limited (Pan India), Pandora’s distribution partner, is the owner and operator of the new concept store.  

David Allen, Pandora’s President of EMEA commented: “Entering one of the largest jewellery markets in the world is an integral part of our strategy to increase our global footprint, bringing our brand closer to our consumers around the world. We are thrilled and very excited to start this journey with our partner and distributor, to establish the Pandora brand in India.”

The concept store follows the signing of a Letter of Intent with Pan India in January 2017, granting the company exclusive distribution rights for Pandora  jewellery in India.

Pandora said that over the next three years  it plans to  open around 50 concept stores across the country, “with an initial focus on Delhi, Mumbai and Bangalore”. About five stores are scheduled to open in 2017.

Currently, Pandora has more than 2,100 concept stores across the world in more than 100 countries.

Pic Cap: A generic Pandora store
Courtesy: Pandora