Patricia Syvrud, founder and president of Joia Consulting, LLC, has been named as the first Executive Director of the World Diamond Council (WDC), effective October 31, 2014.  Syvrud will report to the Executive Committee of the WDC Board of Directors, will assist the President of the WDC and be responsible for representing the WDC in the Kimberley Process, as well as providing overall leadership and strategic direction to the organisation.

The Board believes that this appointment is part of further professionalising of the WDC which will enhance the credibility and stature of the WDC in the international arena.

The appointment comes after a screening committee reviewed the large number of applications received for the post from around the world.

"The important work of the WDC was reflected in the caliber of the applicants for the Executive Director position," stated Edward Asscher, President of the WDC. "Patricia's breadth and depth of knowledge of the jewellery industry, as well as her previous experience in working with non-profit and international organisations made her an obvious choice in this new position for the WDC.”