Forevermark, the diamond brand from the De Beers Group, continues to build its Authorised Forevermark Jewellers network in India:  Kolkata-based Senco Gold & Diamonds is the latest large retailer to announce its partnership with Forevermark.

The announcement was made at an event held recently at Senco’s Moulali store (located in Kolkata) at which actress Nimrat Kaur unveiled the jeweller’s exclusive new collection fashioned from Forevermark diamonds.  

”Senco Gold & Diamonds has always created designs based on the current trends and likes of the customers,” said Suvankar Sen, Executive Director, Senco Gold & Diamonds. “We are elated to partner with Forevermark diamonds as they have the highest standard when it comes to selecting diamonds.”

Sachin Jain, President, Forevermark India, commented:  “We at Forevermark are proud to expand our association with Senco Gold & Diamonds, a trusted retailer across India. Senco Gold & Diamonds is a name that evokes trust, exquisite craftsmanship and innovative jewellery designs that stand the test of time.”

Said Nimrat Kaur on the occasion: “Forevermark is a brand that immediately comes to mind when we talk about beautiful diamonds. One can be proud to wear them for any occasion and it makes me really happy to be a part of this event here at Senco Gold & Diamonds which is known for its expert craftsmanship and stunning designs. I was pleased to discover that less than one percent of the world’s diamonds are eligible to be Forevermark and it made me feel special. This collection of Forevermark is exquisite and something every woman would desire to wear.”

To highlight the occasion, Forevermark and Senco Gold and Diamonds had created a special enclosure – totally blocked out in black, the space had on display a beautiful Forevermark diamond at the centre. “The brilliance of the diamond was reflected manifold when the laser light hit dead centre, making for a great visual spectacle for the guests,” Forevermark revealed. “People in Kolkata were thrilled to experience this truly unforgettable event.”

Another special feature of the event was Forevermark’s display of 100 of the rarest one carat plus diamonds.