Signet Jewelers Limited recently announced the appointment of Rebecca Wooters as Chief Digital Officer, reporting to the Company’s CEO, Virginia C. Drosos.

“Our OmniChannel and digital transformation is even more important now with today’s shift to online shopping,” said Ms. Drosos. “Rebecca is joining us at a pivotal time in our Path to Brilliance transformation journey, which we are accelerating in these unprecedented times to emerge stronger than ever. She will work closely with technology, marketing, and banner teams to drive our overall digital strategy and launch new digital products and services, all aimed at creating an outstanding OmniChannel experience, and driving profitable growth.”

With 25 years of vast experience across digital strategy and transformation, customer experience, operations, marketing and product development, Wooters’ addition to the major retailer emphasises its future strategy of focussing on digital platforms.

Wooters has spent the past 12 years with Citi with her last role being that of Chief Customer Experience Officer and Head of Digital Experience for Citi’s Global Consumer Bank.

She received her bachelor’s degree from Texas A&M University; and her MBA from University of Texas at Dallas. In 2014, Wooters was named Dallas’ Top 25 Women in Business for her contributions both to the non‐profit and corporate community.