Signet Jewelers Limited recently announced several changes in senior management. The changes were “designed to enable execution of key business priorities including strengthening customer service, enhancing digital capabilities and driving profitable growth,” the Company said in its announcement.

Chief Executive Officer Mark Light said, “We continue to align our organisation and priorities with our Vision 2020 strategy and the changing retail environment, characterised by evolving shopping habits and increasing customer expectations for an outstanding digital experience. “

Sebastian Hobbs, UK Managing Director, has been appointed to the newly created role of President and Chief Customer Officer. Hobbs will report directly to Signet’s CEO and have “global responsibility for leading all three of Signet’s critical, customer-facing functions: Store Operations, Merchandising and Marketing, including the continued development of a best-in-class omni-channel experience”, the Company outlined.

Significantly, Signet aims to expand its overall digital capabilities by adding a digital expert to Signet’s Board of Directors – again a newly created position. Brian A. Tilzer, currently Chief Digital Officer at CVS Health, has been chosen for this role.

“Brian’s deep experience from his digital and e-commerce roles at major retailers, combined with his current work developing a breakthrough customer experience through digital in an omni-channel environment, are perfectly aligned with our priorities,” said Light.

Signet’s EVP, Supply Chain Management and Repair, Bryan Morgan, has been promoted as Signet’s new Chief Operations Officer and will report to CEO Mark Light. Responsibility for IT modernisation, transformational initiatives and operational efficiencies throughout Signet’s supply chain are being consolidated under him.

George Murray, Chief Merchandising and Marketing Officer has been appointed to the newly created position of Chief Retail Insights and Strategy Officer.

Emma Hayward, currently UK Store Operations Director, will be promoted to Executive Director of the UK Division, reporting to Hobbs.

Amidst all the new appointments, Signet also announce the retirement of two long-time executives: Ed Hrabak, Signet Chief Operations Officer; and Tryna Kochanek, EVP, North American Store Operations.