To fight Covid-19 while reopening stores across the US, Signet Jewelers announced the introduction of its comprehensive Love Takes Care® store safety programme, aimed at heightening safety to both customers and employees. The programme covers everything from social distancing and customer face mask requirements, to jewellery try-on procedures and safe piercing protocols, to daily employee symptom screenings.
“It’s our responsibility to provide our customers and employees with the safe environments they expect, and we’ll stop at nothing to earn and keep their trust,” said Jamie Singleton, President, Kay Jewelers, Zales and Peoples. “The world wants to beat Covid-19 – and until that happens, we’re adhering to strict health and cleaning protocols in our Love Takes Care® safety programme.”
As of 18th August, Signet has safely reopened most of its Kay, Jared, Zales, Peoples and Piercing Pagoda stores using its Love Takes Care® programme.
To provide customers with greater flexibility, Signet continues to unveil new options for browsing, shopping and pick-up.
During the pandemic, Signet’s brands have connected with more than 53 million customers via chat, social media, phone and email and held more than 270,000 virtual appointments. The company’s virtual service is available, seven days a week, in both English and in Spanish.
All stores now offer a safe pick-up option – Curbside Concierge – for people who are purchasing an item from a store. The customer can schedule Curbside Concierge appointments by phone or online, and at that time they will receive a secret password to complete the transaction securely. The company has completed more than 31,000 Curbside Concierge pick-ups to date.