How to Participate in IJEX and Why It Matters

The India Jewellery Exposition (IJEX) is a Dubai-based initiative started by the Gem & Jewellery Export Promotion Council (GJEPC) offers a prime platform for Indian jewellery exporters to expand their reach beyond domestic markets. This year-long expo provides Indian manufacturers a dedicated stage to showcase their collections to international buyers, focusing on high-potential markets, especially the Middle East. Dubai, a leading luxury retail destination, presents a robust demand for fine jewellery, gold, and gemstones, making it an ideal setting for IJEX.

Through IJEX, participants can access key market insights, connect with influential buyers, and build new partnerships with major retail chains in the region.

Why Join IJEX?

Tap into a Thriving Market: Dubai’s retail sector has shown strong growth, with increased demand for 21-karat gold and gemstone jewellery. The millennial generation, which holds significant influence in the region, favours community-driven brands and fusion designs that blend traditional and contemporary styles.

Connect with Influential Buyers: IJEX provides a targeted platform in Dubai, a global retail powerhouse. With over 9.3 million visitors in the first half of 2024, Dubai remains a hotspot for retail growth and international tourism, making it an ideal location for connecting with an engaged audience.

Leverage Cultural Affinity: The UAE, with a population of 12.5 million and a large Indian diaspora, provides an ideal consumer base for Indian manufacturers.

Dubai’s retail scene, predominantly favouring 21-karat gold, 22ct, 18kt , Diamond & gemstone jewellery allows Indian brands to meet the rising demand for both traditional and Arabic-inspired designs, European designs that appeal to the region’s influential millennial market.

Subsidised Rates and Value Proposition: The value proposition of setting up an office with IJEX is highly compelling, especially when considering the significant cost difference compared to setting up an office directly in Dubai. (With IJEX, the cost is just $3,186, whereas setting up independently in Dubai would cost $8,587—more than double.)

Benefit from GJEPC Support: With robust support from GJEPC, IJEX participants receive organized networking opportunities, marketing support, and visibility in one of the world’s fastest-growing retail environments, ideal for brands seeking exposure and partnerships. GJEPC’s strategic resources, including market analysis, Logistic support, ensure exhibitors maximize their outreach, consultancy support for setting up their businesses and banking support

Enhance Brand Visibility: IJEX aligns Indian manufacturers with Middle Eastern trends, enhancing their relevance and appeal in the region. GJEPC also provides comprehensive guidance, helping participants connect with local retailers and consumers and solidifying their presence in the Middle Eastern market.

This initiative not only helps Indian manufacturers to penetrate new markets but also strengthens the global footprint of India’s jewellery industry by bridging cultural and market demands across borders.

How to Join IJEX in 5 Easy Steps

For more information on IJEX, contact Mr. Ashish Sakhardande, Head – IJEX Dubai, at ashish.sakhardande@gjepcindia.com and +971566599866.

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