From a modest beginning at IJEX 2024 to making waves across international markets, Bishal Jain, Founder, Divyansh Jewellers, shares the remarkable growth journey of his brand. In this candid interview, he reflects on key milestones, learnings, and aspirations that continue to shape their evolving legacy.
Take us back to your first IJEX experience — what motivated you to participate? How did it feel to sell your first 300 grams of jewellery there?
My IJEX journey began in 2024. I saw it as an incredible opportunity to showcase Indian craftsmanship on a global platform, especially in a premium market like Dubai. That first 300-gram sale was more than a transaction — it was validation. Competing in such a discerning market and receiving that initial order boosted our confidence tremendously. It was about breaking into a new market and proving that ‘Make in India’ jewellery has global appeal.
From 300 grams to 18 kilos a month — an incredible leap. How long did it take to scale up and what helped you get there?
It took around a year to grow from 300 grams to 15 kilos per month. Key turning points included designing collections suited to the Dubai aesthetic; building trust through quality and timely deliveries; and earning referrals from happy clients. Consistency, feedback, and adapting to the demands of the market were central to our growth over the 12-month period.
Did the IJEX team help you generate leads?
Yes, absolutely. The IJEX team played a crucial role in helping us grow throughout our journey. From day one, they were incredibly supportive — connecting us with the right buyers, guiding us through the process, and providing valuable insights into the Dubai market. Their efforts went beyond just organising the event; they actively worked to ensure exhibitors like us had real business opportunities. The leads we received through IJEX turned into long-term relationships, and that support has been a key factor in our growth.
How did you manage growing demand without compromising on quality?
Managing the surge in demand while maintaining quality required a combination of planning, investment in people, and strong supplier relationships. One of the most critical aspects was ensuring a steady and timely supply of raw materials, especially bullion gold. To avoid any production delays, we established working relationships with two trusted banks that supply bullion. This gave us consistent access to gold, even during periods of high demand, and helped us plan production schedules more efficiently.
We also expanded our team of skilled artisans, implemented quality control processes at every stage, and optimised our workflow to handle larger volumes without compromising craftsmanship. Every piece was still made with the same attention to detail — just with a more structured and scalable system behind it.
Divyansh is known for fusing tradition with modernity. How has this helped you in the export space?
Our design philosophy has been central to our growth and identity in the wholesale and export market. At Divyansh Jewellers, we believe that jewellery should tell a story — one that connects cultural heritage with contemporary style. By blending intricate Indian craftsmanship with modern aesthetics, we’ve been able to create pieces that appeal to a wide range of customers, especially in a diverse market like Dubai.
This balance helps us stand out. Traditional buyers appreciate the authenticity and artisanal detailing, while modern buyers — especially younger customers — are drawn to the elegance, wearability, and fresh design language. It also gives us the flexibility to cater to different regional tastes, without losing our signature identity.
In the export space, especially, this fusion has become our strength. Buyers are always looking for something unique yet versatile — and our collections strike that perfect balance. It’s helped us build long-term relationships with international clients who are looking for jewellery that carries the soul of India, but fits effortlessly into global fashion trends.
Has customer feedback shaped your collections? What trends are you noticing?
Definitely. We listen closely — from preferences in weight to design tweaks and even packaging. Dubai buyers favour lightweight, customisable, fusion jewellery. Rose gold and two-tone finishes are trending, along with statement bridal pieces that mix clean lines with heritage elements.
Was there a defining moment that made you feel Divyansh had arrived?
Yes, there was a defining moment that made us realise Divyansh Jewellers had truly made its mark internationally. It was when we secured a major bulk order from a prominent Dubai-based retailer who had initially discovered us through IJEX. Not only was it our largest single order at the time, but the client also praised our craftsmanship and design innovation — and placed a repeat order within just a few weeks. That moment was more than just a commercial success — it was a clear signal that our brand, rooted in Indian tradition, had global appeal.
It gave us the confidence that we weren’t just participating in the export market — we were competing and thriving in it.
What has been your biggest learning from IJEX?
Participating in IJEX has been a game-changer for us, both strategically and professionally. Some of the most valuable learnings include:
Understanding international buyer behaviour: We learned how to position our products for a global audience, balancing traditional artistry with contemporary preferences.
The importance of presentation and branding: At IJEX, we realised how crucial visual storytelling and display aesthetics are in attracting international buyers.
Speed and service matter as much as design: Timely communication, quick turnarounds, and reliability play a huge role in building long-term relationships with global clients.
Networking opens doors: The IJEX platform connected us with serious buyers, fellow jewellers, and industry experts — these relationships have helped us grow faster than we imagined.
Overall, IJEX didn’t just help us showcase our jewellery — it helped us scale our mindset as a brand that belongs on the international stage.
What’s next for Divyansh Jewellers?
We’re planning exclusive retail stores across India, starting with metro cities, and a flagship outlet in Dubai. On the B2B front, we’re exploring markets like Australia, the Middle East, and Europe — all with a focus on Indian-designed fine jewellery.
What inspired your decision to join SAJEX? How do UAE and Saudi jewellery buyers differ?
Participating in SAJEX was a strategic decision for Divyansh Jewellers, driven by our ambition to expand our footprint in the Gulf region. Saudi Arabia is a rapidly growing market for high-end and designer jewellery, and SAJEX provides the perfect platform to connect with serious buyers, leading retailers, and premium clientele from across the Kingdom.
UAE buyers are trend-forward and open to fusion designs, while Saudi customers favour bold, traditional pieces with heirloom value. Understanding these nuances helps us tailor offerings to each market.
What advice would you give to aspiring jewellery manufacturers?
- Prioritise trust over trends
- Focus on craftsmanship, not just volume
- Be patient and consistent
- Keep learning and evolving
- Build relationships, not just sales
- Leave a signature
Any final thoughts?
For us, jewellery is about emotion, heritage, and the people we serve. As we grow globally, our values remain rooted in honesty, craftsmanship, and connection. To aspiring jewellers — remember, legacy isn’t built in carats, but in character.