The Natural Diamond Council (NDC) has unveiled a new campaign filmed in the stunning landscapes of Canada’s Northwest Territories. The campaign, designed to inspire consumers with the Real, Rare, Responsible values of natural diamonds, features a series of stunning visuals that showcase the beauty and rarity of these precious stones.
A number of prominent jewellers, including Ben Bridge, David Gardner’s Jewelers, R.F. Moeller Jeweler, Sissy’s Log Cabin, Cornell’s Jewelers, Brown & Co Jewelers, Bijouterie Italienne, and Marquirette’s, are launching robust pre-holiday marketing campaigns to support the NDC’s initiative.
Retailers across the country can access a comprehensive library of co-op campaign assets to incorporate into their local media plans. These materials include TV and film spots (15 sec and 30 sec with co-op end card), out-of-home advertising, print ads, digital content, social media posts, radio scripts, point-of-sale materials, and more. Each asset can be customised with the retailer’s branding and features a natural diamond engagement ring.
Additionally, retailers who invest in the campaign can gain complimentary access to the NDC’s Beyond the 4Cs education platform. This platform provides valuable information about the ethical sourcing and responsible practices associated with natural diamonds.