De Beers will provide data on the country of origin for all De Beers-sourced rough diamonds above 1.25 carats that are newly registered on the Tracr platform. Starting in 2025, this information will be extended to rough diamonds above 1 carat (approximately 0.5 carats and above in polished form), meeting the new import requirements for G7 countries. This will enable diamond jewellery consumers to trace their diamonds’ unique journeys from source.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” said Al Cook, CEO of De Beers Group. “Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
Previously, Tracr provided ‘DTC’ origin for all registered diamonds sourced from De Beers Group, confirming that the diamond originated from one of the Group’s operations in either Botswana, Canada, Namibia or South Africa. This approach reflected De Beers Group’s aggregation process (blending together like for like types of diamonds regardless of which of the four countries they were produced in), which is a key component of the value proposition both for diamond producing countries and rough diamond buying customers.
However, with the introduction of new proprietary scanning technology in diamond producing countries and the application of advanced algorithmic matching enabled by artificial intelligence, Tracr is now able to ‘digitally disaggregate’ diamonds to confirm their specific country of origin.