Our guest writer, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, shares insights into the evolving perspectives that will shape the diamond market in 2025.
The Indian diamond jewellery market has never been as dynamic as it is now! Consumer preferences are changing, more informed decisions are being made on the purchase of diamonds both as an investment and as symbols of love and personal achievements.
Customisation, personalisation, transparency and authentication are some of the trends that will drive diamond sales across India — among the top global hubs for diamond manufacturing and exports — in 2025.
The latest data by GJEPC validates the shifts that we are going to witness in the market over the next five years — the Indian gem and jewellery market, currently valued at around $85 billion, is expected to grow significantly to $130 billion by 2030!
So, what are the factors that have put the industry on an overdrive? Rising disposable incomes, growing financial independence among women, and a young, informed generation are all changing the way diamond purchases have been traditionally perceived. These precious natural gems are no longer stacked in vaults waiting for their day of glory —they are worn and celebrated every day!
These key shifts will shape the diamond market in India:
Gain For Natural Diamonds
The demand for the classic diamond solitaires has stood the test of time! What was once bought as a statement or as a promise of love is today also being looked at as a smart investment by the financially independent youngsters of India!
In a world of artificiality, natural, rare diamond solitaires stand out as a refreshingly precious, globally valued asset, that not only appreciate over time but can also be passed down generations.
Based on our experience at the firm, every diamond comes with a unique identification, complete certification, and a transparent pricing index, making the purchase of solitaires a secure and informed investment.
Customised Jewellery On The Rise
Interestingly, while global designs and modern minimalism are gaining ground, there’s also a resurgence for classics—precious solitaires, elegant cuts, and pieces that hold sentimental value.
Today’s buyers want more than just sparkle; they want connection. Customisation creates pieces that reflect their story, style, and memories.
Whether it’s choosing between yellow, white, or rose gold, picking the perfect diamond, or adding a special engraving, every detail becomes meaningful. Imagine a ring engraved with a wedding date, a necklace with a loved one’s name, or earrings crafted in just the right gold tone to suit someone’s taste—these personal touches make the piece truly theirs. This is especially important in a market like India, where jewellery holds deep cultural and emotional significance.
Brands That Connect Deeply Will Lead
The unorganised sector is losing ground to brands that promise not just luxury, but emotional resonance. Buyers don’t just invest in jewellery for how it looks but for what it means and brands that truly go beyond just selling a product, are the ones that build lasting relationships with their customers, creating a sense of belonging and trust.
In a space where sentiment matters just as much as style, brands that focus on connection—through craftsmanship, storytelling, or thoughtful details—will stay ahead.
India’s Tier II/III Regions Driving Growth
The growing demand for diamond jewellery among India’s Tier II/III cities signals a new wave of sectoral growth. Places like Surat, Odisha, Bihar, and Jharkhand are no longer seen as ‘emerging’ markets. They’re vibrant, aspirational hubs where people celebrate personal milestones in meaningful ways.
For instance, a young couple in Bhubaneswar might choose their first solitaire as a symbol of building a life together. A daughter in Patna might gift her mother a customised pendant to mark her retirement. When customers from these regions choose a branded, certified piece, they’re investing in quality, trust, and emotional connection.
AI-Powered Transparency
AI is reshaping the diamond industry, ushering in a new era of transparency and customisation. From advanced tracking to virtual try-ons, technology is transforming how we discover and connect with fine jewellery.
At our firm, for example, each diamond comes with a QR code that reveals its journey from mine to masterpiece, including details on grading, certification, and pricing.
We believe that transparent pricing models—both online and offline—not only build trust with customers but also strengthen repeat business in the long term.