Top UK retail and wholesale buyers turned out in strength at an inaugural Buyer-Seller Meet (BSM) organised by Gem & Jewellery Export Promotion Council (GJEPC) in London.
Organised by GJEPC, the inaugural UK Gem & Jewellery Buyer-Seller Meet (BSM) in London, was held on 8th-9th July 2025 at a hospitality area at Arsenal stadium in north London.
The BSM was inaugurated by Ms. Nidhi Mani Tripathi, Hon’ble Minister (Economic), High Commission of India, London, alongside Mr. Nilesh Kothari, Convener, International Exhibitions, GJEPC, and other dignitaries from both countries’ gem and jewellery sectors.
Senior representatives of India’s High Commission in London took part in the inauguration ceremony, including a leading negotiator in the India-UK trade deal.
Over 100 UK retailers, wholesalers, distributors, and representatives of the hallmarking community attended the event, including some of the UK’s most respected jewellery buyers such as Brown & Newirth, Gemporia, and Optima, thus affirming the UK’s growing appetite for India’s design-led, export-ready jewellery, and underscoring the growing confidence in Indian manufacturing and the business potential unlocked by the forthcoming India–UK Free Trade Agreement (FTA).
The GJEPC seized the opportunity from a landmark India-UK trade deal announced earlier this year, to advance trading links with the UK’s gemstone and jewellery market.
India is a leading supplier of manufactured and handcrafted jewellery, polished diamonds and gemstones, to markets around the world. GJEPC spearheads the push to boost Indian gem and jewellery exports.
Commercial links between the UK and India are vibrant because of the two countries’ intertwined histories and a large population of British South Asian people currently residing in the UK.
That population segment is served by an estimated 800-900 British South Asian jewellers in the UK, who predominantly supply high-value 22-karat gold jewellery.
Attendees at a delegates’ lunch included UK jewellery manufacturers, silver jewellery suppliers, senior hallmarking executives, retail buyers and UK trade show organisers, as well as staff from the UK’s National Association of Jewellers (NAJ), intermingling with the BSM organisers and GJEPC representatives.
At the BSM, India showcased a number of well-established manufacturers to the visiting UK buyers.
Uni-Design Jewellery presented necklaces connected with charms telling a story in the wearer’s life; and Fine Jewellery Manufacturing offered pieces that embrace moves towards greater sustainability, crafted using recycled precious metals.
Mumbai-based jewellery manufacturer Walking Tree showcased “white label” solutions offered to UK retailers; and designer Suyasha Lunawat presented the Lunaya demi-fine jewellery range, featuring gemstones and enamel work, offered by Exxotic India.
Zillionaire presented a men’s hip hop jewellery range, in tune with present jewellery design trends in the market; and Sterling Ornaments, a manufacturer based near New Delhi, introduced their sterling silver jewellery range.
Organisers said privately that they were delighted with the feedback to the BSM and expressed optimism that the event would return to the UK for a second edition. Buyers explored a wide range of offerings spanning fine diamond jewellery, coloured-stone pieces, silver jewellery, and lab-grown diamond collections.
The BSM brought together 26 top Indian manufacturers from hubs like Mumbai, Jaipur, Surat, and Delhi.