Krown Jewels is known for pushing boundaries with its innovative gold jewellery. At this edition of IIJS Premiere, the company has unveiled a new brand identity under the umbrella firm, namely K Jewel Couture Pvt. Ltd.
Pankaj Kodnani, Founder of both the firms, shares the latest innovations in gold jewellery, even as the metal continues to break all-time high price records.
What new concepts or techniques are you showcasing at IIJS Premiere this year?
We are proud to unveil two distinct collections under our new couture identity K Jewel Couture Pvt Ltd. The first is Estella (meaning Star), a contemporary gold jewellery line crafted using next-gen 3D printing and design innovations, reimagining elegance with ultra-fine precision and star-like brilliance. The collection is underscored with fine detailing, intricate forms, and Italian-style refinement. It’s set with multi-coloured stones, making each piece elegant, light, and luxurious.
The second is Shyne, a stylish line of high-polish, minimal silhouettes that combine traditional craftsmanship with bold modern forms. The collection is edgier featuring bold lines and sleek finishes. Its versatile wearability is the USP of this line. It bridges the gap between traditional gold jewellery and contemporary design language, appealing to a younger, global audience.
Each collection represents a distinct design direction and reflects our continued commitment to blending heritage with innovation.
Your designs often integrate cutting-edge technology like laser engraving and 3D detailing. How have these tools helped redefine your creative process or expand design possibilities?
What distinguishes our new brand K Jewel Couture is technology – from 3D printing in our Estella collection to Chrome finishing in Shyne, we’re redefining gold jewellery design.
These tools have completely transformed our design journey. With 3D printing, for example, we can push the limits of complexity and symmetry, crafting forms that would be impossible with conventional methods. It also accelerates prototyping and helps us bring precision to every detail.
CNC laser-cutting enables ultra-fine surface textures and customisation, allowing us to blend creativity with personalization.
These tools allow us to craft seamless, intricate forms, achieving to incorporate gemstone-like brilliance without using any gems, and create lightweight, wearable luxury with unmatched precision. Technology empowers us to craft bold, innovative pieces to life.
How long does each collection take to come to life — from concept to creation?
It truly depends on the complexity of the design. Some collections come together in a month, while others may evolve over 2–3 months. It’s a painstaking process – we experiment with forms, finishes, and combinations to strike the perfect balance between innovation and wearability.
Has the response from retailers and buyers evolved over the years as you’ve introduced more tech-driven or unconventional gold pieces?
Absolutely. Retailers are increasingly seeking innovative, trend-forward collections that break away from the ordinary. Buyers today are not just looking for heavy, traditional gold – they want lightweight, luxurious, and unique statement-making pieces. Our tech-driven approach has been received with great enthusiasm, particularly by buyers seeking differentiation in a competitive market.
What inspires your constant drive to innovate, and how important is a platform like IIJS in amplifying that vision to a wider audience?
Our biggest inspiration is the passion we share as a team – to keep pushing boundaries and redefining what gold jewellery can be. We’re driven by the desire to create jewellery that feels both timeless and new.
There’s no better platform than IIJS to showcase that vision. It’s where innovation meets recognition – connecting us with retailers, collaborators, and trendsetters from around the world.
Since when have you been participating in IIJS, and how has it helped you build your business?
We’ve been exhibiting at IIJS since 2002, and it’s been instrumental in our journey. Many of the major turnaround stories for Indian jewellery brands have been written here, and we’re proud to be a part of that narrative. It has helped us build long-term relationships and scale our business across India and beyond.
Which are your main export markets and strong domestic regions? Have the FTAs signed between UAE/India and Australia helped your business in any way?
Our core export markets include the Middle East and Far East. Domestically, we have a strong presence across North and West India. The FTAs with the UAE and Australia are certainly promising – they offer a smoother pathway for trade and help make Indian craftsmanship more competitive on the global stage.
Anything else you wish to add…
With the launch of K Jewel Couture, we’re entering a new chapter – one where couture craftsmanship, innovation, and international sensibility come together. We believe this is just the beginning. The convergence of heritage craftsmanship and jewellery technology is reshaping the future and we’re proud to be leading that change from the heart of India.
We’re excited to unveil this vision at IIJS 2025 and look forward to engaging with the industry’s best minds there.