Vinsmera Jewels is a young brand that has quickly built a strong presence across India, Dubai, Sharjah, and Abu Dhabi, supported by retail showrooms and high-quality manufacturing units in both India and the UAE. The Vinsmera Group is steered by Chairman Dinesh Kambrath, Vice Chairman Anil Kambrath, Managing Director Manoj Kambrath, and Executive Director Krishnan Kambrath.
The company is moving confidently ahead with its expansion plans in India and the UAE, drawing strength from the CEPA framework and its sharp focus on quality, design, and customer service.
Dinesh Kambrath speaks about the group’s ambitions to enter Singapore, the US, and the wider GCC, and how they fine-tune their collections to appeal to two distinct markets – India and the UAE.
Tell us more about your company — when and where it began, and how many showrooms you now operate in India and overseas.
Having begun our journey in jewellery manufacturing in 2008, Vinsmera Jewels was established with a vision to redefine luxury jewellery through artistry, precision, and engineering excellence. What started as our first showroom in Kozhikode, Kerala, in August 2025 has grown into an international jewellery house with showrooms in Dubai, Sharjah, and Abu Dhabi, supported by world-class manufacturing capabilities in both India and the UAE.
By the end of this year, we aim to open three additional showrooms in Cochin and Dubai, strengthening our footprint across key luxury markets, with further expansion planned across India, Singapore, the GCC, and the US.
How does Vinsmera set itself apart in product innovation and the overall consumer experience, especially in a competitive market?
Vinsmera differentiates itself through a seamless blend of innovative designs, immersive customer experiences, and premium store environments. Every showroom is crafted to offer a warm, luxurious, and personalised journey, from product discovery to after-sales service.
Our strong manufacturing backbone enables rapid product innovation, while competitive pricing, without compromising on quality, strengthens our appeal across markets. Together, these elements create an experience that is modern, inclusive, and truly memorable.
What is the brand’s design strength? Do you work with an in-house design team, or do you source your collections?
Our design strength lies in the synergy between our in-house creative team, our advanced manufacturing ecosystem, and collaborations with leading global suppliers.
With over 1,000 skilled artisans and state-of-the-art production units in India and the UAE, we are equipped to design and craft intricate collections across gold, diamonds, polki, platinum, and precious stones.
Alongside our own creations, we also source curated collections from reputable suppliers worldwide, ensuring constant freshness and variety that meets diverse consumer preferences.
How did featuring Mohanlal influence the way audiences perceive your genderless jewellery line?
Featuring our brand ambassador, superstar Mohanlal, in our first brand TV commercial directed by Prakash Varma, brought unparalleled trust, relatability, and visibility to our genderless jewellery line. His presence reinforced the idea that jewellery is a form of self-expression beyond age, gender, or occasion.
The campaign, themed “Truly Irresistible,” amplified our message of inclusivity and modern luxury, helping audiences instantly embrace the line with confidence. They were curious, too. It delivered swift brand recognition across regional and international markets, making the launch culturally relevant and emotionally resonant.
What sparked Vinsmera’s decision to scale so aggressively across the GCC, and how does this region fit into your long-term vision for the brand?
The GCC, especially the UAE, presents tremendous potential due to its multicultural population, strong appetite for fine jewellery, and mature luxury retail ecosystem.
With three operational stores in Dubai, Sharjah, and Abu Dhabi and two more set to open this year, the region has already proven to be pivotal for our growth.
We are evaluating additional high-potential locations across the UAE, while also planning entry into other GCC countries. This region’s large South Asian expatriate community is central to our long-term vision of building a globally admired jewellery house with deep cultural resonance.
The GCC market has a deep appreciation for fine jewellery. What nuances have you observed in consumer preferences there, and how have you adapted your collections to meet them? What are customers leaning towards today — gold, diamonds, or platinum?
The GCC market is diverse, with strong representation from Indian and South Asian communities, who continue to favour gold, intricate craftsmanship, and designs that merge traditional and modern aesthetics.
In recent years, Filipino consumers have emerged as a rapidly growing segment, with rising interest in gold jewellery, prompting retailers across the region to tailor offerings accordingly.
While gold jewellery remains the most sought-after, diamond jewellery has risen rapidly in popularity in these markets. Vinsmera offers a versatile portfolio that blends tradition with trend-forward sensibilities.
Rapid expansion often brings both opportunity and pressure. What have been the most defining challenges so far, and how have you navigated them?
The most significant challenge has been navigating gold price fluctuations, which influence consumer sentiment and purchasing patterns.
Instead of viewing this as a setback, we have used it as an opportunity to refine our pricing strategies, diversify collections, and educate customers on long-term value.
Operationally, our strong manufacturing infrastructure and agile supply chain have helped us scale efficiently while maintaining consistency in quality and design.
Has CEPA contributed to the growth of your business?
The UAE-India CEPA, which came into effect in 2022, has significantly supported smoother trade operations, reduced costs, and enhanced ease of doing business, directly contributing to our growth momentum in the region.
Partnerships in the GCC can be crucial. Have you adopted a different approach to collaborations, supply chains, or talent acquisition in this region?
Yes, we have implemented region-specific strategies across collaborations, supply chains, and talent acquisition. Our hiring approach prioritises local expertise combined with global craftsmanship standards, ensuring a culturally aligned retail experience.
Looking ahead, what milestones or innovations are you most excited about as Vinsmera continues to strengthen its presence in the GCC?
We are excited about expanding our footprint with new store openings across the GCC and introducing innovative retail formats designed for modern luxury consumers.
Our focus remains on strengthening the Vinsmera identity and reinforcing our values of contemporary elegance, global craftsmanship, and inclusive design.
Upcoming initiatives include enhanced experiential retail concepts, expanded genderless collections, and deeper regional engagement through community-centric initiatives and premium collaborations.
Anything else you may wish to add?
At Vinsmera, we’re not just building retail jewellery stores. We’re building a retail brand with a point of view, a culture, and a promise. Our focus has always been on creating a distinct brand identity that stands apart in a crowded market. From our design philosophy to our store environments, every element is crafted to reflect a unique positioning that blends modern luxury with emotional storytelling.
We’re also committed to staying ahead through innovative marketing initiatives, such as our Mohanlal TVC, which helped us communicate our brand essence in a powerful and culturally resonant way. As we continue to grow, our goal is simple: to shape a brand that inspires wonder, elevates experience, and brings timeless elegance to every customer journey.