A new category of jewellery gained traction at the Select Club at IIJS Premiere 2025, which concluded on 4th August.
Brooches … yes, they are in the spotlight now!
These pin-on treasures are both fun and perfectly suited to today’s consumer. They come in all shapes and styles – some are unisex, while others can even be converted into pendants.
Hirani Exports displayed a pair of curvy and stately birds – a titanium brooch for men, and an identical one in gold for women.
Enhanced with blue and black rhodium plating, each brooch was fitted with a custom-cut diamond, each weighing 27 carats. The unique shape of the birds is what catches the eye.
The other geometric brooch features a customised light brown diamond shaped as a horsehead against the bed of diamonds. Darshit Hirani notes, “The diamond took six months to cut, and the brooch came to life after nine months.”
Chhaya Jain, Founder and Head Designer, Sensuel Jewels, leans towards the Victorian Era and her vintage brooch bore handcrafted pearly stems, and three large emerald leaves gracing the diamond-studded foliage. The parrot brooch embellished with diamonds with a yellow enamelled beak had the body of a custom-cut tourmaline.
D’yne Jewels had a range of 3-dimensional brooches in gold – one that caught the attention was the 39.22 carats of rubellites as ears. The handmade three-dimensional brooch had a mesh-like body made of gold.
The Animalo collection by Savio Jewellery has a range of animals, adorned with diamonds and large gemstones. “Brooches are the next big thing. For us, the demand is so high that we are planning to add 15 more additions to the collection. Costing between Rs. 1 lakh to Rs. 5 lakhs, the brooches are great accessories for men, who want to dress up for weddings.” The reindeer brooch in 18-karat gold accented with diamonds featured a 17.5-carat tanzanite as its body.
Golecha Jewels had a vast range of brooches embellished with a mix and match of gemstones and diamonds. One that stood out was a beetle in silver and gold sans any gems, while the parrot brooch was patterned with cat’s eye, opals, and emeralds.
Haritsons Designs, too, took pride in their line of brooches. Abhishek Haritwal, Partner, said that brooches serve as a perfect ornamental accessory for men as well as women. One of their nature-inspired brooches in gold was decorated with 200 carats of honey colour tourmalines.
