Golu Bhai Badalia, Managing Director of Badalia Diamonds LLP, shares how the company is staying ahead by staying true—dealing solely in natural diamonds with prime focus on quality. As buyer preferences shift towards transparency, certification, and premium cuts, he reflects on the brand’s evolving strategy and the promise of IIJS Premiere 2025.
Badalia Diamonds LLP has earned a solid reputation in the trade. What is your core philosophy when it comes to sourcing and supplying natural diamonds?
For us, it’s always been about authenticity. We deal exclusively in natural diamonds, with every piece sourced with care. Our clients trust us implicitly, confident that when they buy from us, they get genuine, consistently high-quality diamonds that hold long-term value. That trust that they repose in us is the very foundation of our business.
Which carat weights are currently moving well, and have you seen any shift in buyer preferences?
We’ve observed a significant rise in demand for 5-carat jewellery pieces. One major shift in buyer preference is how well-informed clients have become — they now know exactly what they want. Our business caters to this evolved mindset by offering complete transparency and clarity throughout the buying process.
Any new demand trends in shapes or qualities among buyers across India?
Oval, pear, and heart shapes are gaining popularity. In terms of quality, consumers are increasingly choosing premium quality diamonds like IF and VVS. There’s a clear preference for well-cut, clean gemstones — ideally never without proper certification.
What makes IIJS Premiere important for your company, GoluBhai Badalia Diamond?
IIJS is the show where the industry converges. It’s a place to reconnect with old clients, meet new ones, and showcase what’s new in our diamond assortments. Every year, the show brings in serious buyers, and we’re expecting 2025 to be even more promising in terms of scale and opportunity.
Are you showcasing anything new this year at IIJS Premiere?
Yes, we’re introducing some signature solitaire assortments along with precision-matched layouts and fancy shapes. For our company, the focus has always been on uncompromising quality and the enduring trust which we persist in retaining.
Are you also exporting jewellery? Which markets do you cater to?
We do export selectively. The UAE is the key market for us, and we see potential in expanding further.
How do you see the Indian diamond trade evolving in the near future?
The shift is already happening as buyers want more transparency, better documentation, and sustainable sourcing. During covid, we developed our own app to streamline the buying process. With improved certification standards and greater transparency, customers now feel more confident making quick and informed purchases through our online platform.