IIJS Tritiya 2025 held by GJEPC at the Bangalore International Exhibition Centre (BIEC), Bengaluru, unfolded with ambition as the exhibitor participants blended legacy and innovation in their collections displayed at the show.
The doors to IIJS Tritiya 2025 opened on 21st March 2025, at the (BIEC), launching India’s third-largest B2B jewellery trade event. With over 1,100 companies occupying 1,900+ stalls, and the concurrent India Gem & Jewellery Machinery Expo (IGJME) featuring 80+ firms across 100 stalls, the show aimed to impress. However, the event’s outcome evoked mixed reactions among participants and attendees.
Gold’s soaring rates breaching the $3,000 mark did impact business to some extent. As a result, lightweight jewellery emerged as a focal point, and these inventories saw interest from chain stores.
Light is might!
At IIJS Tritiya, lightweight jewellery designs stole the spotlight, perfectly suiting the modern generation.
With gold prices soaring, many exhibitors crafted delicate, budget-friendly collections priced up to the sweet spot of Rs. 2.5 lakhs. Adorned with dazzling diamonds and gemstones, these pieces blend affordability with high-end design elements. Embracing both style and practicality, these creations cater to today’s discerning buyers, proving that sophistication needn’t come with a steep price tag. Perfect for everyday wear or special occasions, these trinkets prove that glamour doesn’t need to weigh heavy—on your neck or your wallet!
Select Choices
At IIJS Tritiya, exhibitors from The Select Club received inquiries on Day 1, despite the backdrop of gold prices surpassing the $3,000/oz mark. Kayvan Taswala, Partner at Peacemoon Traders, noted that while their company is renowned for bridal offerings embellished with gold and diamonds, there has been a noticeable shift towards natural fancy-coloured diamonds.
To adapt to changing market trends, they have strategically diversified their inventory to include lightweight, single-line chains adorned with diamond and gem-studded motifs, priced between Rs. 2 to Rs. 3 lakh. These have gained significant traction among the rapidly growing chain stores across India.
Demand for diamond jewellery in the bridal segment remains stable and continues to be need-based, typically starting from ₹10 lakh and above. “This time, most of our buyers came from the South,” Taswala observed.
Mukesh Rela, Partner at Valentine Jadau, noted that they got many visitors from Bengaluru recently visited their store, showing keen interest in polki-set jewellery. Bridal jewellery priced under Rs. 10 lakhs has been receiving more inquiries. The company has also introduced wearable polki and gem-studded necklace sets, ranging from Rs. 50,000 to Rs. 1.5 lakhs, to cater to the pret category demand. While Valentine Jadau serves customers across India, its primary export destination is Dubai.
Kamal Shah, Founder, Gold Strings Jewellery Pvt. Ltd., noted IIJS Tritiya show was exceptionally well organised, creating a seamless experience for exhibitors and visitors alike. “The dance themed presentation beautifully highlighted our jewellery, adding a unique artistic touch.
Additionally, the introduction of the Select Club provided an exclusive platform that enhanced our brand visibility and engagement with premium buyers. Overall, it has been a great opportunity to showcase our designs and build valuable industry connections. Looking forward to the next edition!”
Rajat Singhal, Partner, Oriental Gemco, had highly stylish collections from bow-inspired jewels to tutti-fruity necklace sets. A special collection on display was ombre-shaded single-line necklaces featuring Sri Lankan blue sapphires and Burmese rubies, each paired with either hoops or needle-shaped linear earrings.
GNS Jewellery, known for its innovative, flexible chains and high finish, presented stackable rings weighing no more than 2 grams and outfitted with diamonds under 10 cents. Not just the rings, even the marquise-shaped pendants could be stacked and set with diamonds in a variety of settings. The high point of their collections was a set of rings and hoops with sandblasted gold scattered with flush setting diamonds.
Vaibhav Dhadda of Jaipur Jewels has introduced skilfully carved gemstones, including tourmaline, amethyst, citrine, aquamarine and ametrine. These gemstones are set in gold complemented with diamonds consisting of pendants, brooches and rings—and one-of- a-kind perfume bottles. Zodiac pendants fashioned with agate and cameos are a big hit at the show. “IIJS Tritiya ’25 turned out to be a successful overall. Given the high gold prices, expectations were modest, yet we managed to generate strong leads and are optimistic about converting them into sales. The demand for unique and extraordinary jewellery remains strong. Our signature offerings—tapered baguette jewellery and intricately carved gemstone pieces—captured significant interest among buyers. Since we primarily cater to boutique stores, it was encouraging to see a positive response from them, reinforcing our niche in the market.”
Deepak Seth, Partner, S K Seth Jewellers, “The rise in gold prices has not discouraged consumers. In fact, the bridal segment has seen an increase in value, driven by confidence in gold as an investment. However, for us, the show had middling success.”
Sushil Solanki of Sangam Jewels N Gold LLP noted, “In the context of today’s market, the show performed moderately, achieving about 35% of what we hoped. However, given the high gold prices, it exceeded our expectations and turned out to be a decent event.”
Viraj Thadeshwar, Executive Director & CEO of Shringar House of Mangalsutra Limited, noted, “We experienced a successful IIJS Tritiya. The first two days drew significant footfall, with promising orders for our lightweight mangalsutra collections and mid-range traditional designs. Despite jewellery retailers’ caution due to escalating gold prices, the mood remains upbeat, particularly with Akshaya Tritiya approaching. We’re optimistic about a strong season ahead.”
Silver jewellery exhibitor Abhineet Boochra of Sangeeta Boochra said, “The first day of the show had low footfalls, but the visitors who came were serious. The second day picked up a bit. Buyers are clearly favouring lightweight jewellery right now. With silver prices crossing Rs. 1 lakh/kg, they are avoiding heavier pieces and focusing on items in the 10-to-30-gram range. Lightweight rings, earrings, and bracelets are selling well, while necklaces are less popular. Interestingly, the volume of sales has increased with these lighter pieces. Anticipating this trend, we’ve developed a lot of new lightweight styles for this show.”
Faith in Natural Diamonds
Siddharth Sawansukha, MD of Sawansukha Jewellers, predicts a slight correction in natural diamond prices but remains committed to crafting natural diamond jewellery due to its rarity. “Now is the time to add more value to our collections by enhancing designs to attract buyers,” he stated. Sawansukha also highlighted that, beyond India, the UAE and the US remain their strongest markets.
Saurabh Hans of OPH Jewellers acknowledged that while the show was relatively slow, consumer confidence in natural diamonds remains strong, particularly among high-end buyers. “Despite industry shifts, luxury consumers are not likely to switch to lab-grown diamonds,” he affirmed.
Start-Up Zone
Ajay Singh and Anjali Baid, Founders of AG Jewels, proudly call themselves the “House of Earrings.” Specialising in top quality, bespoke designs, they ensure that each piece is unique and never mass-produced.
Among their standout creations at the show was a striking pair of Colombian emerald ear studs, weighing a total of 42 carats. The vivid green gems were set in intricate white gold filigree, enhancing their brilliance. Other exquisite pieces included perfectly matched Burmese ruby earrings and a stunning selection of multicoloured tourmalines. For Singh, participating in all the three editions of IIJS has offered numerous openings for good business deals.
Exhibiting in the Start-Up Zone at IIJS Tritiya, Nirag Bhimani of Veraki Jewels LLP, a Mumbai-based lab-grown diamond (LGD) jewellery firm, has taken an innovative approach to fine jewellery via modular, versatile items that can shape-shift from ring to pendant, three-in-one expandable rings, and tremblor dancing diamonds. Bhimani highlights a key advantage of LGDs: the freedom to explore unique shapes and designs without the limitations of traditional diamond sourcing.
“This flexibility lets us prioritise artistry, craftsmanship, and the story behind each piece,” he says. “For instance, it took us three to four tries to finish the temblor diamond ring. So, it is important to have a strong R&D facility.”
IGJME
Shiva Raj, General Manager (South Region), Cascadestar, said, “At IIJS Tritiya, the show has been decent, though footfall is lower than expected. However, the organisation and support have been excellent. At Cascadestar, we manufacture and distribute jewellery-making machinery, offering everything from software to end-product solutions. We’re focused on new technologies, especially for lightweight jewellery, providing machinery, materials, technical support, and end-to-end consultancy. Some customers struggle to reach the final product due to insufficient information, so we bridge that gap with comprehensive guidance. Based in Mumbai, with a US branch and presence in Surat, Jaipur, and Bengaluru, we’re committed to driving innovation in manufacturing.”
IGJME participant Rahul Thakare, Founder & CEO, Loyal String International Pvt. Ltd., said, “Loyal String International Pvt. Ltd. offers RFID systems for jewellers, solving stock counting issues with 100% accuracy. Backed by a decade of research, we enable fast inventory counting, lost item tracking, and quick order processing, plus an integrated billing and e-commerce solution to help the industry grow.”
Jaydeep Nathvani of Shapet Induction Company, had a good experience at the show. The company, established in 1995, deals in induction melting machines. They supply these machines to 85 jewellery corporate firms throughout India. The machines can melt precious metal from 250 grams to 100 kilos. At IIJS Tritiya, the company introduced its Mini Plus machine that melts gold ranging from 250 grams to 1 kilo. The company also supplies casting machines.
Conclusion
Nirav Bhansali, Convener – National Exhibitions, GJEPC, concluded that while IIJS Tritiya is still in its infancy, it has already become the third-largest B2B jewellery trade show in the country, attracting over 10,000 visitors in this edition. With insightful Innov8 Talks and an engaging networking night, the event continues to grow. “It will take a few more years for this show to reach the stature of IIJS Signature, but year after year, we will strengthen it by increasing footfall. In time, IIJS Tritiya will carve out its own place in the Indian gems and jewellery industry.”