Lightbox, De Beers’ lab-grown diamond jewellery brand, has unveiled a refreshed brand identity and launched new campaigns to highlight its accessible pricing and stylish designs.
The new campaigns, “Shine Bright Spend Less” and “Modern Family”, showcase Lightbox’s commitment to offering high-quality fashion jewellery at affordable prices. The “Shine Bright Spend Less” campaign features creative executions that emphasise the brand’s recent price reductions, while the “Modern Family” campaign features three generations of the Breschi family modelling Lightbox’s latest collections.
Melissa Crivillaro, Chief Marketing Officer at Lightbox, said. “Our accessible prices, our fun and colourful innovations, and our fashion-focused lab-grown diamond jewellery collections underpin Lightbox’s broad appeal. As we lean into our next chapter with a revived identity, new creative campaigns and bold price messaging, we look to connect more deeply with our customers.”
In addition to the campaigns, Lightbox has also launched two new jewellery collections: “Reminiscence” and “City Lights”. The new brand identity and campaigns are part of Lightbox’s ongoing efforts to expand its fashion offering and accelerate its product launch schedule. The company plans to introduce more trend-driven collections in the coming months and continue to grow its presence in the lab-grown diamond market.