Nishani Studio, co-founded by Suhani Garg and her mother Debi Nishimura, is reinventing how women wear and experience jewellery. The brand focuses on jewellery that epitomises self-expression through customisation — every lock, chain and pendant can be handpicked to create a jewelled piece that is uniquely yours.
The brand is all about gold-plated silver designs that are modern, meaningful, and made to last. A brand for women by women, Nishani channels the strength and resilience of women not only though their jewels but also through their business. They actively employ more women, upskill artisans and train other women to join the workforce so that they can gain financial independence.
Suhani Garg talks to Solitaire International about the brand and her powerful mission that goes beyond catering to what women want.
Congratulations on making it to the Forbes 30 under 30 list. You come from a family that has been manufacturing jewellery for over three decades. Did you always know you would join the industry?
Thank you! Being recognised on the Forbes 30 Under 30 list is truly an honour. Jewellery has always been a part of my life. My parents have been in the jewellery business for over three decades. So, my sister and I were exposed to it from a young age. We would visit their office on Saturdays, travel with them for business meetings, and watch them interact with clients. Their passion made it feel less like work and more like a creative and fulfilling journey.
So, I don’t think there was ever a moment where I had to decide whether I wanted to be in this industry—it was something I naturally gravitated toward. My experience studying luxury marketing and working in New York’s fashion industry further strengthened my belief that jewellery could be more than just an accessory; it could be a medium for self-expression. That’s what led me to create Nishani—a brand that blends craftsmanship with customisation, allowing people to make their jewellery truly their own.
What prompted you to start Nishani Studio?
I always wanted to start a jewellery brand in India—it was something that had been on my mind for a long time. While I was at university, I spent a lot of time brainstorming ideas, researching the market, and figuring out what I could bring to the table. Being in New York helped because the city has such a dynamic jewellery scene. I was able to observe different brands, understand global trends, and identify gaps in the market. That’s when I started developing the concept of customisable jewellery—something that was still relatively unexplored in India.
Why do you focus so much on customisation?
I realised that there weren’t many jewellery options that seamlessly matched different outfits and occasions. Most of us end up wearing the same pieces repeatedly, even when they don’t necessarily complement what we’re wearing.
The idea behind Nishani was to create jewellery that adapts to you, not the other way around. I started thinking about how I could customise my own jewellery from the base—choosing elements that would go with different looks, occasions, and moods. That’s why at Nishani, every lock, chain, and pendant can be mixed and matched, giving you endless possibilities to personalise each piece.
Looking ahead, we’re expanding beyond traditional jewellery. You can expect customisable accessories for bags, belts, and even other functional yet stylish pieces.
Why did you pick the gold-plated silver as the medium for your jewellery?
The current generation wants jewellery that is versatile, sustainable, and high-quality. That’s why I chose to work with gold-plated sterling silver jewellery. It offers the perfect balance — the look and feel of fine jewellery without the hefty price tag, making it more accessible while maintaining high craftsmanship standards. At the same time, it is far more durable than fashion jewellery, which is often trend-driven and not built to last.
Could you tell us about your latest collections?
For Women’s Day, we launched a small but meaningful collection. I wanted to create pieces that truly empower women—jewellery that makes them feel strong, confident, and unapologetically themselves.
Each piece in this collection is designed to be bold and statement-making, reflecting the power and resilience of women. One of my favourite elements is the word ‘BOSS’ boldly engraved on our jewellery—a reminder that every woman is in charge of her own story, whether she’s leading in the boardroom, breaking barriers, or embracing her individuality in her own unique way.
This collection isn’t just about accessories; it’s about wearing your strength, owning your narrative. I want every woman who wears Nishani to feel unstoppable—because that’s exactly what she is.
Does your company go out of the way to create opportunities for women?
At Nishani, we’re more than just a jewellery brand—we’re a brand for women, by women. From our core team to the artisans who craft our pieces, Nishani is built on the idea of empowering women at every level.
We not only focus on opportunities for women within our company but also in the communities we work with. We actively visit small villages, train women in jewellery-making techniques, and encourage them to join us. Many of them may have never considered this as a career, and we take the time to mentor, support, and uplift them, helping them gain financial independence and confidence in their craft.
Our goal is to build an ecosystem where women support women, whether it’s through employment, skill-building, or simply inspiring confidence through our jewellery. Every piece of Nishani isn’t just made by women—it carries the spirit of empowerment, resilience, and strength that we stand for.
How do you plan to grow the brand in the next 5 years?
My vision for Nishani is to evolve into a truly omnichannel brand. We plan to expand our presence through physical stores, pop-ups, and experiential events, allowing customers to interact with our jewellery firsthand. The tactile experience of customisation is something I want more people to enjoy—where they can mix, match, and personalise pieces in real time. International expansion is also on the horizon, as we see a growing demand for high-quality, customisable jewellery worldwide.