In an endeavour to offer customers a seamless shopping experience, Tanishq has launched a host of technology-driven initiatives across its 200-plus stores to promote contactless selling and to further strengthen its omni-channel approach. The new services include Book an Appointment, Video Calling, Endless Aisle, Virtual Jewellery Try-On and Live Assisted Chats.
Speaking about the introduction of virtual features, Arun Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, says, “We are leveraging digital to solve and enhance many aspects of the Tanishq buying experience. The idea behind initiating these virtual features was to enhance and give our customers the same experience that they would get by visiting any of our stores physically. With all these new possibilities, shopping at Tanishq has become so much more exciting, safe and a lot more convenient.”
Caption: A Tanishq employee engaging with a customer through a video call.