Neeta Boochra Jewellery is a story of passion and legacy crafted with exquisite precision and imbued with a commitment to women s empowerment It is a celebration of passion and legacy that pays tribute to the visionary patriarch Seth Kastoor Chand Boochra who laid the foundation of the jewellery business in the late 19th Century and was popularly known as the Silver King of India Neeta Boochra a social entrepreneur for women empowerment jewellery designer motivational speaker and celebrity columnist has taken the rich heritage to new heights with her unique vision Neeta Boochra Jewellery narrates a timeless tale off a 132 year old legacy of Silver Centrre Jaipur ushering since the late 1890s With a strong foothold in the Indian Jewellery business we celebrate historic exhibitions and the grandeur of Indian Heritage through our Exquise collections in 925 Sterling Silver