Almost three decades ago two brothers decided to take the plunge and start a business in diamonds The duo Goutham and Mahaveer Bothra are the founders of Whitefire Diamonds based in Chennai With a great legacy and strong ethics today Whitefire has made an irreplaceable mark for itself within the jewellery industry The company is primarily involved in the manufacturing and wholesaling of diamonds and diamond jewellery and also has an established export unit and several factories We specialize in diamond studded jewellery beautifully handcrafted by skilled artisans who put in countless hours to churn out magical designs While the founders are the heart and soul of the business the next gen spearheaded by Karan Bothra is already adding their touch to the enterprise As a brand we have always focused on empowering our clients with the requisite knowledge required for purchasing diamonds effectively
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