With the 2025 CIBJO Congress in Paris just weeks away, the CIBJO Ethics Commission has released its sixth pre-congress Special Report, providing guidelines for integrity in the jewellery and watch industries.
Prepared under the leadership of Sara Yood, the report focuses on four key areas: anti-money laundering and financial transparency, marketing ethics and greenwashing risks, consumer disclosure and product integrity, and technology and transparency tools.
“Today, no issue is more urgent than ensuring integrity and transparency across the supply chain,” said Ms. Yood. She highlighted that evolving consumer expectations and stricter regulations make honest business practices essential for protecting both companies and consumers.
The report also examines the role of technology in promoting integrity. Blockchain can provide tamper-proof provenance records, while artificial intelligence may improve consistency in grading and pricing. However, Ms. Yood cautioned that these tools are only as reliable as the data they use, and AI systems can sometimes embed biases or lack transparency.
“Integrity and transparency are not abstract ideals – they are necessities for the jewellery industry to continue to succeed,” Ms. Yood stressed. She added that upholding these principles strengthens consumer trust, prevents regulatory penalties, and preserves the symbolic value of jewellery as a universal emblem of beauty and celebration.
The 2025 CIBJO Congress will open in Paris on October 27, 2025.