Alrosa will hold an auction to sell special-size rough diamonds (+10.8 carats) from 4th to 20th August, in which it will offer about 2,300 carats of rough diamonds to its clients.
Online auctions allow its clients to access full digital copies of rough diamonds in their online accounts for a detailed analysis and evaluation. The digital twin technology helps buyers to make well-informed purchase decisions, without physically viewing the diamonds. At the same time, clients still have an option to visit company’s offices to check rough diamonds in person, subject to strict compliance with all the required Covid-preventive measures.
Alrosa started pilot online sales of rough diamonds in the autumn of 2019. From March 2020, it offered its clients an option to purchase rough diamonds at online auctions and tenders without physically viewing the diamonds due to the pandemic restrictions. Offline auctions for special-size rough diamonds (over 10.8 carats) with onsite displays resumed in May 2020 in the company’s trading offices in Belgium and Israel.
“Our sales experience in recent months demonstrates persisting demand for high-quality rough diamonds, while market players are ready to use online channels more actively than before. Though digital tenders and auctions do not replace traditional models of diamond trade, they offer additional opportunities for our clients interested in purchasing relevant diamond categories,” said Alrosa Deputy CEO Evgeny Agureev.
Credit: © Alrosa