ASHISH GOYAL, DIRECTOR, GDK JEWELS, explains that thorough preparation for the IIJS Premiere begins six months prior to the show. This approach helps the company increase brand visibility, expand its network and grow its business by bringing out unique collections.
Tell us about your preparations for IIJS Premiere. Are you unveiling collections that are specially made for the show? Can you please throw some light on it?
Our preparations for the IIJS Premiere have been thorough and strategic, reflecting our dedication to showcasing exceptional jewellery. Over the past six months, we have focused on creative design, followed by three months of detailed craftsmanship. We are unveiling special collections, including the Heritage Collection consisting of traditional motifs with a modern twist. The Moden Elegance line offers new-age jewellery that is sleek and versatile.
All our jewellery comes to life through the handcrafted excellence of our skilled artisans. We also use advanced gem settings, and source our materials ethically.
Our showstopper pieces include a statement necklace that blends traditional Mughal motifs with modern design, and earrings ranging from elegant studs to eye-catching chandeliers.
A stunning choker studded with irregular shaped tanzanites, highlighted with diamond motifs. By GDK Jewels
What are your expectations from the show?
We anticipate a high-impact event where we will present our latest collections and innovative designs. We also look forward to understanding emerging trends and customer preferences at the show and expand our market presence and attract new retailers.
You are a high-end jewellery manufacturer. Any impact of record gold prices on buying at the show – positive/negative?
Higher gold prices have a nuanced impact. While gold’s value in high-end jewellery is relatively less, elevated gold prices can enhance the perceived value of our pieces, attracting luxury buyers. We are displaying a diverse range and emphasising long-term value and craftsmanship to cater to varied client needs.
Structured diamond and emerald white gold earrings. By GDK Jewels
What is currently trending in terms of consumer preferences?
Bespoke Designs: Customizable bridal pieces with unique personal touches are increasingly popular.
Classic Elegance: Timeless, sophisticated designs remain favoured, alongside minimalist styles.
Gemstones: Emeralds are resurging in popularity, and softer hues of gemstones like tanzanite, tourmalines, and multi-coloured sapphires are in high demand for their delicate and romantic appeal.
Since how long have you been participating in IIJS and how much has it contributed to making your company grow?
We have been participating in IIJS since 2005. IIJS shows have been pivotal in our growth, providing a platform to showcase our collections, connect with industry leaders, and engage with a broad audience. This participation has significantly enhanced our brand visibility, expanded our market reach, and fostered valuable relationships, contributing greatly to our success.
Two-row diamond and emerald necklace. By GDK Jewels
In the current business environment, what significance does IIJS Premiere hold for your company?
IIJS Premiere allows us to highlight our craftsmanship and innovation, gauge market reactions, and gather direct feedback from industry experts and consumers. It’s a key milestone in our annual calendar, offering an opportunity to celebrate achievements, share our vision, and reaffirm our dedication to excellence in high-end bridal jewellery.