With just days to go before the opening of the 2025 CIBJO Congress in Paris on 27 October, the tenth and final pre-congress Special Report has been released. Prepared by the CIBJO Technology Committee, chaired by Stéphane Fischler, the report delves into the growing influence of artificial intelligence (AI) across the jewellery industry — assessing both its opportunities and challenges while cutting through the myths surrounding the technology.
“AI is neither inherently good nor bad; its success depends on how it is used,” noted Fischler. “Organisations that succeed in integrating AI creatively, strategically and ethically will see productivity soar while remaining firmly in charge of the decision-making process.”
Highlighting the industry’s traditional emphasis on heritage and craftsmanship, the report calls for a mindset shift to embrace experimentation and innovation. “AI requires calculated risk-taking,” Fischler said. “From generative design to forecasting, companies must create ‘safe to fail’ spaces where proposed solutions are debated and innovation is encouraged,” he added.
The report also cautions against over-reliance on automation. “Luxury jewellery thrives on stories of artisanship and human connection,” Fischler observed. AI should support, not overshadow, the human creativity that defines fine jewellery, he noted.
Contributors to the report include Elle Hill (Hill & Co.), Mahiar Borhanjoo (De Beers Group), Thomas Baillod (BA111OD), David Block (Sarine Technologies), Daniel Nyfeler (Gübelin), and Emmanuel Piat (Maison Piat).