Drawing from Jaipur’s rich heritage of artistry and gemstones, Parina Jain, Co-Founder of Parina International Jaipur, is shaping a distinctive voice in fine jewellery. With a deep respect for traditional craftsmanship and a global design sensibility, her polki creations blend emotion, elegance, and individuality. She shares her design philosophy, her IIJS showcase, and her vision for keeping Indian jewellery relevant in a rapidly evolving world.
Tell us about the design philosophy that drives Parina International Jaipur. How do your Jaipur roots influence your aesthetic? Tell us a little more about your company and its specialisation.
At Parina International Jaipur, our design philosophy is rooted in emotion, heritage, and individuality. I’ve always believed that jewellery should tell a story, not just of where it comes from, but also of the person wearing it. Being from Jaipur, I’ve been surrounded by colour, culture, and craftsmanship all my life. That has had a deep influence on how I design. The intricate detailing, the legacy of handcrafting, and our rich palette of gemstones all naturally flow into our pieces.
We specialise in polki/diamond jewellery, and each piece is designed in-house, with a clear focus on uniqueness. Our collection ranges from daily wear to bridal heirlooms. We don’t mass produce, so every design is crafted with intention, keeping in mind both heritage and modern sensibilities.
You wear many hats ,designer, entrepreneur, businesswoman. How do you strike a balance between creative expression and commercial viability?
It’s definitely a juggle … but I think the key lies in staying aligned with your “why.”
For me, creativity is not separate from business. I love creating pieces that are aesthetically powerful and those that resonate deeply with people. At the same time, I do look at market trends, what clients are responding to, and how we can adapt without diluting our design essence.
I make it a point to work closely with my team—from the artisans to the marketing and sales—so that we stay true to our vision but also evolve with the needs of the market. It’s a constant juggle, but a fulfilling one.
What are you unveiling at IIJS Premiere this year? Is there a central theme or signature element in the new collection?
This year at IIJS Premiere, we’re unveiling a collection that celebrates emotion and elegance. It’s inspired by the quiet power of timeless forms, reimagined through intricate detailing and beautiful gemstones. Expect to see a lot of carved gemstones, bold but graceful silhouettes, and of course, our signature polki artistry.
There’s no single theme as such, but the common thread is a sense of effortless luxury…jewellery that’s rooted in Indian heritage but speaks a global design language…pieces that feel personal and powerful.
How has your experience been with IIJS over the years? In what ways has the show contributed to your brand’s visibility and growth?
IIJS has truly been a game-changer for us. It’s not just a trade show, it’s a platform that brings together passion, innovation, and opportunity. Over the years, the show has helped us reach new audiences, build strong industry relationships, and stay ahead of the curve.
Every edition pushes us to raise the bar, both in design and presentation. It’s a space where creativity and commerce meet, and that’s what I love about it. We’ve received amazing feedback from clients and buyers post-IIJS, and it has helped build momentum for our company.
What sets your company apart in the highly competitive space of Indian fine jewellery?
We stand out because every piece we make carries soul; it’s not just about beauty, it’s about meaning. Our designs are not formulaic; we spend time understanding the wearer and creating jewellery that becomes a part of their identity.
Our use of polki diamonds with carved gemstones, unusual layouts, and our commitment to fine craftsmanship makes a big difference. The in-house design and manufacturing give us control over quality and originality, and that’s something we never compromise on.
In a world that’s rapidly shifting towards technology and AI, how do you see the role of traditional craftsmanship evolving in jewellery design?
Technology is a wonderful enabler, but it can never replace the warmth and imperfection of human hands. I think traditional craftsmanship will always have a place, especially in fine jewellery, where people seek emotion, story, and soul.
That said, I do believe the future lies in integrating both, using technology for precision and efficiency, and preserving the artisan’s touch for creativity and authenticity. At Parina International Jaipur, we respect our karigars deeply and continue to build on their skills, even as we adapt to new tools and platforms.
Jaipur is a hub for coloured stones and handcrafting. How do you incorporate or reinvent these legacies in your work for a modern audience?
Being based in Jaipur is a blessing! We’re surrounded by some of the finest gemstone talent and artistic heritage. I draw on this legacy every day, but the idea is to reinterpret it for today’s woman or man.
We often use traditional elements like meenakari or uncut diamonds but pair them with modern forms or unexpected colour combinations. It’s about striking that balance, and honouring the past while embracing the present. Our audience is global now, and they value both story and style, so that’s what we aim to give them.
Looking ahead, what are your goals for Parina International, both creatively and as a business? Any plans for global expansion or collaborations?
Creatively, my goal is to keep pushing boundaries while staying rooted in our identity. I want to continue exploring deeper themes in jewellery, pieces that are personal and soulful.
On the business front, yes, global expansion is definitely a priority. We are investing in branding and exploring new markets, especially the Middle East and Southeast Asia. Collaborations are also on the horizon, with artists and designers who align with our values. The idea is to build Parina International Jaipur as a brand that represents timeless Indian craftsmanship with a global voice.