Anand Kulthia, Founder, Kulthiaa Jewel, shares insights on their journey, innovations, and future plans, while aiming to meet the dynamic demands of a global clientele.
Tell us a little about your company.
Kulthiaa Jewel started with the vison to create one-of-a-kind pieces to satiate the quest for designer diamond jewellery that caters to the dynamic and evolving tastes of Indian and international consumers. Stringent diamond grading ensures quality in every piece that is manufactured and IGI certifications these days helps us validate it further. So as a brand we thrive to create unmatched designs with utmost transparency in the quality and certifications.
When did you start your brand?
We started in the year 2007.
What type of diamond cuts are prevalent now?
Round diamonds will be a classic and will always be everyone’s favourite, but the younger, more informed generation is increasingly opting for fancy shapes over round diamonds. Marquise, pears and princess cuts are among the top choices for many buyers these days.
In terms of gemstones, which are the current favourites?
Like I said earlier, the growing younger generation of consumers are loving the use of sapphires, rose cuts of emeralds and rubies, tourmalines and rubellites.
Since when have you been participating in IIJS?
We have been participating in IIJS since 2012. I am thankful to GJEPC for providing platforms like IIJS Premiere and IIJS Signature which have helped us to grow every year.
How has it helped your company grow?
IIJS has been instrumental in driving the growth of our B2B vertical. The platform, along with the high quality of visitors and buyers, provides an optimal environment for seamless transactions and the development of strong business relationships.
What are you presenting at the show currently? Share some details about the collections.
This season at the show we have an entire range of bridal jewellery featuring fancy-shaped diamonds and green semi-precious stones. Additionally, we are also presenting a selection of designer polki jewellery for the first time.
What is the USP of the company and your design philosophy?
Every member in our team of Kulthiaa Jewel works and strives for 100% customer satisfaction, as a happy client is our biggest reward. Our designs are our USP, and it speaks a lot for us. A good design with unmatched quality is what we aim for and promise to deliver to each of our clients.
Which are your predominant markets domestically and globally?
Domestically we work with a majority of retailers pan India. Recently we have started working with corporates too. Internationally we recently participated at jewellery shows in the Middle East, which looks very optimistic and would surely help us to add more overseas clients.
What are your expansion plans?
On the B2B front, we are looking for more collaborations with corporate jewellery houses, whereas on the international front, the Middle East and USA are very encouraging markets for us.