A three-month sales drought was swept away by a flood of orders at IIJS Premiere 2025. In just two to three days, exhibitors turned a sluggish, no-buying season into a thriving, high-energy marketplace. It is estimated that business worth between Rs. 70,000 crore and Rs. 90,000 crore was transacted during the six-day show, beating its previous record by over 40% to 50%.
A massive buyer of 55,000 unique visitor footfalls, including 2,500 international buyers, led to record-breaking sales. Exhibitors reported full-house bookings across categories, with jewellery flying off the shelves from Day 1. The energy was electric, the demand unstoppable — proving once again that IIJS Premiere is where the industry comes to buy, not just browse.
The 41st edition of the India International Jewellery Show (IIJS) Premiere 2025 got off to a spectacular start on 30th July at the Jio World Convention Centre (JWCC), Mumbai. The grand inauguration ceremony brought together industry stalwarts, government dignitaries, and international partners, signalling the beginning of what promises to be one of the most impactful trade shows of the year.
Organised by GJEPC, the event was graced by Chief Guest Shri Rahul Narwekar, Hon’ble Speaker of the Maharashtra Legislative Assembly, along with Guests of Honour Mr. Pavel Marinychev, CEO of Alrosa, and Mr. Ajoy Chawla, CEO – Jewellery Division, Titan Company Ltd. Also present were Mr. Shaunak Parikh, Vice Chairman, GJEPC; Mr. Nirav Bhansali, Convener, National Exhibitions, GJEPC; and Mr. Sabyasachi Ray, Executive Director, GJEPC.
Select & Cutting-Edge
The Select Club returned with 118 exhibitors and a vivid curation of high-end jewellery — where bold design, coloured gems, and global sensibilities took centre stage.
Large carat gemstones and diamonds were the heroes of many pieces, while textures metals gained prominence. Gem-setting and custom-cut gemstones were another area that many exhibitors relied on, to support the narrative of the thematic collections.
On display at Awesome Sparklers by Priti Bhatia was a necklace set of diamonds and rubies, set in an inverse setting. The two-finger gold leafy gold ring contrasted with rubies and yellow sapphires, again in an inverse setting, stole the show.
Intergem Exports (YS18) leaned more towards African opals of various cuts. The collection of ear studs, danglers and pendant necklaces was graced with opals of various cuts including marquise, round, cabochons, and more. The pieces were enhanced with fancy colour diamonds. One of the contemporary jhoomers (chandeliers) were outfitted with 24 carats of opals and set with diamonds.
Abhishek Sand, Co-Founder of Savio Jewellery, revealed that their latest Navratna collection was doing exceptionally well. “Driven by astrological significance against the backdrop of an uncertain age that we are living in, the jewellery set with nine gemstones associated with nine planets was a big draw. From single chains and linear earrings to bracelets and chokers, the range priced from Rs. 1 lakh to Rs. 15 lakhs was a clear winner.” Ashish Sand, Savio’s Co-Founder/Director, commented: “IIJS is the place where dream dazzles in fine jewellery and seeing the demand we are overwhelmed as it is way above our expectations. This year, we have witnessed plenty of customers from the Middle East region as well. Kudos to the team for putting up such an incredible event.”
Kayvan Taswala of Peacemoon Traders informed that buyers this time were not overstocking their inventory, which is a good sign. He said that the most popular range for their high-end diamond jewellery was between Rs. 5 and 10 lakhs. They saw a huge demand for their one-off drop-shaped ear studs layered with natural yellow briollete diamonds centred on a pear-shaped motif studded with white fancy-cut diamonds. The ear studs costing Rs. 7 lakhs were set with a total of 14 carats of diamonds.
Other categories that were in vogue were two- and three-finger rings, designer ear cuffs, and palm cuffs, and of course, the trending labubu (toy monster elves) accessories in diamonds and gemstones.
Fine jewellery embellished with a spectrum of gem hues was also trending. Vijay Golecha of Golecha Jewels said that all their three categories – bridal, 18-karat gold oxidised gold collections, and an international line – were performing very well. “We have painted the collections with a variety of stones including morganite, rose quartz, turquoise, rubellite, amethyst, opals, corals tourmalines and more.”
On the gold front, Anand Shah had a variety of collections in bridal wear – from sets saturated with coloured gemstones to Thewa sets and some offbeat pieces that played with gold textures, including a single-line necklace interspersed with ovoid gold satin-finish motifs and blue carved gemstones cradled in antique-finish gold cages. “We have been very busy since the first day of the show and have got a wonderful response from across all regions. Buyers are looking for sets between 40 and 125 grams. Thewa has been our most sought-after collection at the show.”
“We have been welcoming a steady stream of visitors since the last two days,” noted Abhishek Haritwal of Haritsons Designs Pvt. Ltd. “Our collection with a fusion of Art Deco and Victorian sensibilities paired with Mughal influences has been a clear winner. For this show, we have made 300 one-off pieces and we are happy that the response has been stupendous.”
Diamond Surge
A senior spokesperson from KP Sanghvi informed that there was a flood of orders for all the categories. Their booth was well organized as per the region-specific preferences. The Padma collection in diamonds was popular in the southern region, while their Art Deco diamond line was favoured across all regions. Platinum jewellery was picking up well and their high-end special collection with custom-cut baguettes was attracting huge demand. Super light Playing Cards and Open My Heart collections stippled with diamonds received many orders.
Priority’s Aditi Sanghani informed that among their many new collections their adjustable slim line chokers with dainty diamonds were a hit! Station chains are trending these days. But the ones at Priority were different. The charms in each single line necklace could be adjusted – they could be bunched up or separated across the necklace – depending on the neckline of the outfit.
Pratik Shah, Owner, Vero Stella Jewels, was exuberant because of the amazing response at the show. “Due to the festive and wedding season, we are seeing a remarkable number of orders being booked for our high-end bridal and couture jewellery – all set with top quality diamonds”, added Shah. “We take pride in our diamond quality as a large number of our buyers are from the southern region.” He said that the popular range for diamond-studded jewellery was up to 5-carat diamond weight.
Anand Kulthia, Owner, Kulthiaa Jewel, Buying patterns today are gravitating towards smart, wearable luxury. Pieces in the 5gm–20 gram range are seeing strong traction. Price points between Rs.75,000 to 2.5 lakhs remain the sweet spot, striking the right balance between aspiration and affordability.
Gold Sparkles
Deepak Seth, Partner, S K Seth Jewellers, informed that they had pla, nned not to reduce the gold weight of their bridal jewellery collections – a USP of the company. “We were confident that with the upcoming wedding season, buyers would opt for heavier pieces, and we were proven right! All our pieces have been booked. In fact, these days, buyers want instant delivery after the show. So, already our two 1000-gram wedding sets, which are on display, have received confirmed bookings. The display piece, the 400-gram Laxmi necklace, has received four orders – that will take us a minimum of six months to complete. It’s been a super successful show for us.”
Vikram Jain, Co-Founder & CEO, Kanakratna Group,
After almost three dull months for B2B jewellery industry, buying has exploded! Retailers are looking for light weight jewellery ranging from 2 grams to 25 grams in gold.
Also, as one of the pioneers of the 18-karat gold range, we have seen overall growth in this line, especially after the gold price rise. Buyers are optimistic about the upcoming festive and wedding season as they believe that consumers will adapt to the Rs. 1 lakh per 10 gram price. Overall, our experience as an exhibitor has been fantastic!”
Amit Soni, Founder, KIK Jewels, “This year at IIJS Premiere 2025, KIK Jewells saw strong interest in lightweight, high-finish designer jewellery with innovative usability. Many buyers, especially from retail-focused regions, are actively looking to shift some 22-karat traditional designs to lower purities like 18-karat to meet evolving consumer budgets. Our bestsellers included multi-functional bridal jewellery—necklaces that can be converted from heavy to light weight wear, rings that transform into pendants. Jewellery studded with gemstones and semiprecious embellishments are also in demand. In terms of weight and pricing, bridal jewellery sold best in the 70–100 gm range, priced up to ₹10 lakhs, while regular-wear pieces had a sweet spot around ₹2 lakh. Retailers are clearly prioritising both design uniqueness and commercial viability. Buyers were not just purchasing inventory—they were seeking solutions that will work in their market.
Harshal Urmania, Managing Director, Samyak Lifestyles Pvt. Ltd., noted that 18-karat men’s collection was in demand. “Seeing such high demand at the show boosts our morale. We have achieved a new benchmark in reducing the weight of our 22-karat bracelet range by 50%.”
Divesh Ranka, Owner, Nakoda Jewels, shared that demand for their handcrafted bridal sets remained strong despite high gold prices. “Each piece takes a month or more to craft, and we are committed to preserving traditional jewellery crafts like filigree, rawa work, chitrai, and others. We met several buyers from Chhattisgarh and Gujarat, and many are now booking lighter-weight sets to suit current market preferences.”
Vineet Vasa, Lotus Jewellery, “IIJS has once again exceeded our expectations! Lightweight, small-sized gold jewellery is moving the fastest. The most popular price points range between ₹15,000–₹65,000 and the preferred weight of a piece ranges from 2gm–10 grams. Quick-moving, value-engineered designs are clearly the focus this season.
Bhavik Shah, Owner, R P Ornaments, “After a slow three-month period, IIJS comes as a fresh breather. Light weight jewellery with even acceptance in change of purity in lower carat (22 to 18 ) has been in demand. Since gold prices are at an all-time high, we believe that consumers will also prefer 14-karat jewellery. I met many antique manufacturers from Gujarat, Rajasthan & Hyderabad who said that they have all started manufacturing antique gold jewellery in 14-and 18-karat.
Premal Shah, Director, Sphere: “When you build a business defying the fads, creating designs that outlast decades of trends, you get to create a shield in a way that helps you sustain any difficult market scenarios. That’s exactly what’s happened to Sphere. We have built our business with small orders, one client at a time who kept coming to us repeatedly for more, and we stuck to our niche, which has paid us off in the long run. Our company is synonymous with contemporary design collections with signature aesthetics that our founder Sonali Shah Sheth has set before two decades ago. Our clients trust us when it comes to choosing the jewels for their most discerning customers looking for something unique. As the gold prices soar, design and uniqueness are what gets the attention of the consumer.”
Bhairavi Shah of Aadish Gold LLP said, “With the rising jewellery rates, it has been a good show where everyone is looking for jewellery with a broader look in the lower weight Our new collection Aaradhya is about this and we have received a good response on our designs and collection.
Studded jewellery
Jitendra Jodhani, Director, Jewel Goldi, was all praise for the response at the show. “Buyers are reposing their faith in diamonds and that is something very welcome. We introduced many detachable products for the show, which could take you from day to night. Lightweight jewellery up to Rs. 5 lakhs was getting great response.”
Vaibhav Dhadda, Owner, Vir Jewels, The IIJS 2025, as expected, has lived up to its reputation once again. There’s a strong demand for unique, one-of-a-kind pieces alongside lightweight, everyday wear jewellery. In the coloured stone and diamond segment, there’s growing acceptance of 14K gold over the traditional 18K. Price-wise, designs under ₹3 lakhs are seeing good traction. Interestingly, jewellers from tier 2 and 3 cities have shown greater enthusiasm and potential compared to those from tier 1 cities.
Hema Shah, Creative Director, House of Sparsh, said that twinning jewellery for mother-daughter did exceptionally well. “Gen Z prefers jewellery that emotionally resonates with them. Bonding is important for them and jewellery between Rs. 2 lakhs to Rs. 7 lakhs did very well. The gemstones that were moving well were kunzite, tourmaline, tanzanite.
Parth Fine Jewels’s Owner, Vishal Jariwala, commented that bridal jewellery saw a lot of attractions between 8 – and 15 carats. “We offered voluminous look in lesser diamond carats because of our ability to create one design in 3 distinct budgets, without compromising on aesthetics and quality.”
Rishi Punamiya, Managing Partner, Raj Diamonds, A majority of clients are looking for grand look or good spread in low budget. Our jewellery is absolutely about that. We have made big and grand looking necklace sets in low budget by reducing the diamond weight and using 14kt Gold for reducing the gold weight too.
Toshiba Jariwala of Zundaa said that this year the show genuinely was much better than the last few times. “We had very good footfall and expecting the coming months to be positive. I think the clients have settled in with the new gold prices.” Zundaa had presented a designer lightweight collection in 18-karat gold and diamonds, ranging from Rs. 50,000 to Rs. 2 lakhs, which received a good response from new walk-ins from Gujarat, Hyderabad and the western parts of India.
Silver Shines
Silver has got dubbed as the new gold – and at 1.20 lakh per kilo, the precious metal had many takers at the show.
Rahul Mehta, Managing Director, Silver Emporium, revealed, “The IIJS show was exceptional, particularly highlighting strong interest in silver jewellery, accessories, and small festive items. We observed notable enthusiasm from several new companies and individuals exploring opportunities to establish silver retail ventures. Given the rapid expansion and growing importance of silver as a category, we urge GJEPC to significantly enhance focus on silver and allocate increased exhibition space at the IIJS Premier Show. The current limited space allocation does not fully capitalize on the category’s potential.”
Gaurav Jain, Director, Maa Silver, has been participating in IIJS since the last 8 years and told Solitaire that they were getting many queries from Tier II and Tier III towns. “With silver prices appreciating, buyers are showing more trust in the metal and booking orders for gifting items, utility products like water bottles, home accessories, and more. We need more booth space as we have displayed just 5% of our products at the show.”
Anil Soni, Owner, Maina Payal, noted that they are a 15-year-old company and they have begun participating in IIJS since the last 5 years. “We were known locally in our state, but IIJS has given us so much exposure to buyers from other states. Our hallmarked jewellery has seen a growth of up to 400%, thanks to IIJS. If we hadn’t taken this step, we would never have grown so exponentially.”
Rinku Choudhary, Proprietor, Five Finger Handicrafts, informed that their company is participating in the IIJS show for the 5th time and they are getting orders from across India for their home décor items in silver, which are hallmarked.”
Gems & Colours
Nirmal Bardiya, Chairman of RMC Gems India Limited, “After a quiet spell of three months, I believe the next four to five months will more than make up for it, especially with the festive and wedding seasons around the corner. I’m expecting strong demand for jewellery and coloured gemstones. Rubellites, morganite, aquamarine, kunzite, blue topaz… there are nearly 150 varieties of coloured gems, and it’s heartening to see them gaining recognition in the fine jewellery space. In fact, many of these stones now command premium prices—take rubellite, for example, which can sometimes be more expensive than a good-quality emerald.”
Mamta Panjabi, Lal Gems, informed, “Multicolour sapphires and emeralds have been moving really well for us — especially in the organised, calibrated ranges. I’ve seen a strong demand for shades like kunzite and multicolour sapphires. Emeralds are a forever favourite, of course — we start at around ₹5,000–₹6,000 per carat and go up to ₹3.5 lakhs for top-grade material. Morganites too, especially the pinkish tones, have been doing well. What’s heartening is that most of the buyers have come from within India this time — especially from Delhi and Mumbai. The southern markets have been quieter, but the north and Maharashtra have really kept things buoyant. It’s been a busy show.”
Gaurav Sharma of Gaurav Gems has been in the industry for 35 years and is known for his carved gemstone idols made of lapis lazuli, amethyst, aventurine, emerald, jade and more. Depending on the size of the idol, it can easily take up to four months to complete it. “This is our fourth outing at IIJS and we are very happy with the response that we have received at the show. We have clients pan India, US and Europe.”
Exhibitors at IIJS Premiere surpassed their own booking records, reaffirming the show’s status as the nerve centre of the gem and jewellery industry.
